Humans all communicate differently…and speak lego

As human beings, we all communicate differently.

img_4159

No seriously, we do. However, if we can find a common language, we can better fulfill our SMART objective, implement our strategies, and of course utilize the right tactics.

img_4162

Common language? Yes, we use legos to demonstrate this process.

img_4173

Just one of the fun training tabletop exercises we run through during the Command and General Staff Training.

Additionally, I got to talk about preparedness efforts too.

c0ow-8tuuaaicv3

Fun stuff…doh!

@rusnivek

 

Wednesday meetings at FEMA #SURINDC

As usual, I always make it a point to stop by FEMA HQ to meet with a few friends and teams working the FEMA magic.

IMG_4887

First stop was to see the crew leading the Ready Campaign. Lots to discuss including the measure of preparedness and how we can more heavily promote preparedness digitally within each community. We constantly need to access our information that we are pushing and additionally make sure that the information is specific and actionable…esp during a disaster.

The general public seeks solid information FROM MOBILE DEVICES during an emergency. We cannot convolute the message, it must be clear and concise.photo

Did you know FEMA’s Ready.Gov program was featured at the White House Innovation for Disaster Response Recovery Event on Tuesday during the presentation by Appallicious? Check out the event and pictures here.

IMG_4763

Mobile platforms must be easy to navigate and less cluttered. Almost everything is read on mobile platforms right? Duh! Esp since you can’t take/turn on your desktop computer while you are evacuating to an emergency.

Between meetings, I usually find a moment to take a funny picture with the hard-working FEMA pro, my friend Jana. She. Is. Hilarious.

IMG_4892

Short meeting with the Digital Team at FEMA to discuss social media efforts and promoting great programs like FEMA’s SocialHub and Twitter Alerts.

twitter_fema_alerts- twitter_fema_alerts-a - Copy

But seriously, make sure you turn on your Twitter Alerts to get pertinent messaging from FEMA. It can be done from your mobile phone and it takes seconds to do.

Twitter Alert 2

In the coming months, we will be exploring a few classes that we can help cross promote a few programs. And I hope I get chosen to teach the class at FEMA HQ.

IMG_4895

End of the day was spent chilling in the Executive Administration side of the house. And of course trying to catch a few moments with Craig.

IMG_4938

Whew…what a day!

@rusnivek

Press amenities…because they are our partners in safety right? #PIO

Media considerations: Press amenities.

aaa

Aside from giving the media the juicy story they crave…we should do a better job in considering their needs during a disaster.

However, in this day/age of media involvement and constant interaction, it would behoove us PIOs to better meet the needs of our partners (that’s right, I said partners) in safety.

For prolonged incidents, it would be nice if your agency:

  • Provided a bunch of plugs and/or outlets to use. Power seems to be a mandatory necessity during every day life. Just look at any airport with weirdos hunched around an open power plug.
  • Setting up a separate WiFi for media use only so they can meet their timely deadlines or push valuable info via social media. They are data hogs just like the rest of us. It has been proven for humans to exist, we need WiFi.
  • Held up white cards for white balance during setup…or better yet warm cards to help the videographers get their color scheme setup right. It does make you look like you just got back from someplace warm and now have a nice tan.
  • A simple cup of coffee would be a welcome olive branch in the midst of disaster/emergency. First informal rule of any disaster or emergency? A cup of coffee regularly ranks high on the scale of requests and necessities from everyone. Available 24/7.

Since we are breaking down barriers, we need to explore a few options to support our partners in safety. Look at this setup…

IMG_1630

…no seriously, look closer.

IMG_1642

What do you see?

IMG_1643

Build your relationships before a disaster and strengthen them as you continue to train exercise your skills. Partners in safety.

Let’s work together to better our response and enhance communications skills with just some basic needs for the press. Trust me, a little goes along way.

After all, the old adage goes: you can attract more friends with honey than vinegar…right?

@rusnivek