Tools for live broadcast for City of Cleveland peeps

Thursday fun with numerous Public Information Officers from the City of Cleveland.

Quick presentation on Tools and Social Media Platforms specifically addressing live broadcast technologies and lessons learned.

Yes, I’ll promise to show them my PIO stick (aka my GOT rod)

Great to see so many familiar faces in the crowd today.

@rusnivek

 

Waving along on the new SM app ANCHOR!

Playing around on a new social media app called Anchor!

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Basically, I think it’s a audio twitter.

Unsure on the viability of the platform yet. There might be some huge problems w/ 508 compliance and searching is going to be tough unless you get Siri to listen better and help discern specifics.

First blush? I’m not excited by it.

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I know you think I like everything. But I don’t.

Anyone else on Anchor!?

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I’ll keep you posted as I test and wave along.

@rusnivek

 

Are you violating Facebook’s Terms of Service? Safety-PIO-SM-15-004

15-004: Are you violating Facebook’s Terms of Service?
Agency: Various public safety agencies Topic(s):         Facebook organization page
Date: 07-31-15 Platform:        Facebook

Facebook has a wide audience and many public safety agencies have taken to Facebook to promote their efforts. However, many agencies have created the wrong type of account on Facebook.

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By creating your agency’s page as a person on Facebook, you are violating Facebook’s terms of service. And if you are going to ask, Facebook administration has the right to immediately delete everything. Yikes.

By registering your agency as an ORGANIZATIONAL PAGE, you can take advantage of Facebook’s analytics. This information is incredibly valuable as you evaluate who, what, at what time, and most importantly the how and why they are searching/visiting your agency’s organizational page.

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Facebook readily asks if you know people and displays their basic account information. Facebook’s goal is to increase your networks by showcasing people that are similar to you. If you happen to see one of your neighboring public safety agencies who may have incorrectly registered a Facebook personal account, take the time to inform them on changing their account from a personal page to an organizational page.

Likes? As an organization, can I like other pages? Yes, as an organizational page, you can like other agencies too. Through Facebook likes, you can showcase to your trusted network of similar public safety agencies.

Remember, social media is about how you can amplify your networks and positively engage your constituents. We are constantly strengthening our relationships with similar groups – all in the name of safety.

Look, we all need to be good stewards of our public safety brand. All Emergency Support Functions (ESFs) need to constantly support each other and help agencies who need some social media guidance.

By double checking your agency and your partner agencies.

  1. You can be compliant with Facebook’s Terms of Service agreement.
  2. You can ascertain detailed visitor demographics free from Facebook’s organizational analytical information.

Time is valuable, so post good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-004-PersonalOrOrganizationalOnFacebook

 

 

 

 

 

 

Breaking search news…I mean Insta News

Breaking news…I mean Insta News.

Instagram now has a search bar function on their web platform.

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This means you can search for accounts, hashtags, terms, etc….from the search bar on top of their web platform. Also makes it easier for those that serve (in an analyst role) to find stuff.

Similar functions currently do exist on Facebook and Twitter.

This is just another tool that we can use to better improve our Insta skillz. Yep, that’s your skillz with a Z.

Time is short, so Gram good stuff.

@rusnivek

 

No complaining-offer solutions-Safety-PIO-SM-14-008

14-008: No complaining – offer solutions
Agency: Long Beach Fire Topic(s):         Public Perception and Solutions
Date: Fall 2014 Platform:        Twitter

Complaining or venting on social media is fairly common. However, as an official agency, public displays of affliction does not portray the best image. Long Beach Fire expressed some displeasure on Twitter when discussing the their pilot program.

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After reading this tweet, the public’s perception is that if 9-1-1 is called, no ambulances will respond. This is irresponsible and wrong. (Almost all emergency services have mutual aid agreements or memorandum of understandings in place.)

 

Positioning your agency as a fear mongerer or the Harbinger of Evil will only further distance yourself from people who would be willing to help your cause. Inform them of dangers, but more importantly, engage them publically on social.

 

If there is internal displeasure with the new staffing models, be proactive and offer transparent solutions in the tweet. Cite websites that provide industry information. Publically share statistical data that supports changes with current programs. These online tactics will help direct and educate the general public on how to be better informed on other program and possible other options yet unexplored.

 

Additionally you can rally your constituents behind better initiatives by engaging with them publically via social media. It demonstrates that your department’s community involvement is a key part of a better solution.

As an official account, Twitter’s 140-character limit is really no place to moan/groan.

A more effective tweet could have read:

LBFD resources are maxed out. #Firefighters cannot provide adequate #Paramedic service to our communities. Help us find a solution <insert link here>

By phrasing it this way:

  1. You identify that resources are…well…maxed out.
  2. You use hashtags (#Firefighters and #Paramedic) that will help increase visibility in your tweets.
  3. You stress the importance of providing dedicated service to your community.
  4. You provide a traceable/measureable link that informs and helps bring visibility to this critical situation.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

No complaining-offer solutions-Safety-PIO-SM-14-008