SBA can help too! #Disaster #Hurricane #Irma #Maria

Disaster help provided by the SBA? Where did the SBA come from?

But they only help out small businesses right? Nope.

Here’s a quick video that answers the most commonly asked questions.

Proud to work with so many partners like the Small Business Administration from across the country in this disaster recovery operation.

@rusnivek

 

Working with Univision to get our message out in Spanish 

Great day working with Univision from Miami.


Sharing the message from our FEMA on registering on disasterassistance.gov is a great way to start the process on various programs. But sharing it statewide is great too!


Reaching audiences in various languages allows our information to proliferate into various communities throughout different communities affected by the Cat-4 hurricane.


Additionally sharing the recovery message with our partners like Small Business Administration (SBA) – showcases the skills of government agencies working together.

  • “We are working closely with our partner in public safety to ensure that everyone gets disaster assistance.”
  • “It’ll be a long road ahead, but millions of dollars have been approved for disaster assistance to Floridians for Hurricane Irma recovery.”
  • “This is what we train for, this is what we do.”

Glad we prepped and hit questions that could be used across various communities. #syndication

@rusnivek

LinkedIn’s flawed new custom background

If you haven’t checked out your LinkedIn profile in a while, you should.

LinkedIn

The new feature JUST added is supposedly this background image (similar to Facebook’s Cover Photo or Twitter’s Header) will make you more appealing business minded individuals.

LinkedIn2

LinkedIn uses the term, “Make your profile stand out with a custom background”

Ahem.

IMHO: It sucks. If your image you upload is not 1400 x 425 pixels, programming will  distort the image. Big time fug.

No one likes fuzzy pictures.

Unless of course you are a bear. Bears like fuzzy pictures.

And we all know, bears do not use LinkedIn regularly.

@rusnivek

A lonely shortened Facebook link on Twitter – Safety-PIO-SM-14-004

14-004: A lonely shortened Facebook link on Twitter
Agency: South Central Sierra Interagency IMT Topic(s):         Shared information/update
Date: Summer 2014 Platform:        Twitter

 

Speed is primarily the reason why everyone loves social media…especially Twitter. Many agencies use social media to provide updates and information when assigned to certain incidents. That’s what the South Central Sierra Interagency Incident Management Team did during the French Fire in California when they pushed this lonely shortened Facebook link out on Twitter.

IMG_5165

 

I get that 140 character max on Twitter is short…and you have lots to say…and you don’t have time…and blah blah blah. Everyone else doesn’t have time too. But pushing a non-descript link, does raise a concern that perhaps your account has been compromised by spam bots. Your agency has worked diligently to establish solid working relationships. During an emergency is the WORST time for your audience to question and/or ignore your official accounts with trusted reliable information.

 

If your social media plan calls for directing all efforts to Facebook as the primary source of information, a Public Information Officer (PIO) should still take the time to provide a little information (like a short description) on other platforms driving the traffic to that primary source. Providing just a link is not enough.

In the PIO business, we are forced to be precise, however just providing a link pertaining to a dangerous situation or disasters will not be enough to satiate the Twittersphere’s social interest.

 

Audiences change on various social media platforms, however, many agencies *think* they are all the same.

Knowing your audience is the hallmark of success. If you pair your Facebook and Twitter accounts to save time and to pass the exact same message – you should consider separating them now. Remember, you write/post/share information differently on various social media platforms.

 

A more effective tweet could have read:

Still assigned to the French Fire here in California-Check out pictures frm @BLMNational Interagency Fire fb.me/1BV35Tytx #CAWildfire

By phrasing it this way:

  1. You have more visibility by informing your followers that your team is still assigned to the incident.
  2. The link looks less spammy and readers know what the specific content is in the link.
  3. Your #hashtag will give more information about the current overall disaster/emergency.
  4. Your readers are likely to click on this hyperlink because it will take them to a picture. People love pictures.
  5. Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

 

Time is valuable, so tweet good stuff.

 

@rusnivek

 

***To download this as a single-page printable format, click this: ALonelyShortenedFacebookLinkOnTwitter-Safety-PIO-SM-14-004a

cropped-1235 - Copy