A lonely shortened Facebook link on Twitter – Safety-PIO-SM-14-004

14-004: A lonely shortened Facebook link on Twitter
Agency: South Central Sierra Interagency IMT Topic(s):         Shared information/update
Date: Summer 2014 Platform:        Twitter

 

Speed is primarily the reason why everyone loves social media…especially Twitter. Many agencies use social media to provide updates and information when assigned to certain incidents. That’s what the South Central Sierra Interagency Incident Management Team did during the French Fire in California when they pushed this lonely shortened Facebook link out on Twitter.

IMG_5165

 

I get that 140 character max on Twitter is short…and you have lots to say…and you don’t have time…and blah blah blah. Everyone else doesn’t have time too. But pushing a non-descript link, does raise a concern that perhaps your account has been compromised by spam bots. Your agency has worked diligently to establish solid working relationships. During an emergency is the WORST time for your audience to question and/or ignore your official accounts with trusted reliable information.

 

If your social media plan calls for directing all efforts to Facebook as the primary source of information, a Public Information Officer (PIO) should still take the time to provide a little information (like a short description) on other platforms driving the traffic to that primary source. Providing just a link is not enough.

In the PIO business, we are forced to be precise, however just providing a link pertaining to a dangerous situation or disasters will not be enough to satiate the Twittersphere’s social interest.

 

Audiences change on various social media platforms, however, many agencies *think* they are all the same.

Knowing your audience is the hallmark of success. If you pair your Facebook and Twitter accounts to save time and to pass the exact same message – you should consider separating them now. Remember, you write/post/share information differently on various social media platforms.

 

A more effective tweet could have read:

Still assigned to the French Fire here in California-Check out pictures frm @BLMNational Interagency Fire fb.me/1BV35Tytx #CAWildfire

By phrasing it this way:

  1. You have more visibility by informing your followers that your team is still assigned to the incident.
  2. The link looks less spammy and readers know what the specific content is in the link.
  3. Your #hashtag will give more information about the current overall disaster/emergency.
  4. Your readers are likely to click on this hyperlink because it will take them to a picture. People love pictures.
  5. Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

 

Time is valuable, so tweet good stuff.

 

@rusnivek

 

***To download this as a single-page printable format, click this: ALonelyShortenedFacebookLinkOnTwitter-Safety-PIO-SM-14-004a

cropped-1235 - Copy

No matter how much your pets beg… #Preparedness2014

No matter how much they beg, minimize the amount of time your pets spend outside in severe winter weather #OHWX #Preparedness2014

KacySnow

@rusnivek

Check your vehicle preparedness kit now before this happens to you…

How is your vehicle emergency preparedness kit?

Check it out BEFORE you leave home today!

Be14RkOCIAApv1w

Need some help or ideas in assembling your emergency preparedness kits? Don’t know what to put into your emergency preparedness kits? Check out these free checklists.

Stay safe peeps!

@rusnivek

Winter Storm Watch vs. Warning vs. Blizzard Warning

Avoid overexertion when shoveling snow.

Consider stretching before you begin shoveling….and PLEASE wear long pants!!!!!

1601551_410331389069705_161838067_n

Do you know the differences between Winter Storm Watch vs. Winter Storm Warning vs. Blizzard Warning?

Winter Storm Watch: There is a possibility of a storm occurring.

Winter Storm Warning: A storm is already taking place or is expected.

Blizzard Warning: Sustained winds or frequent gusts to 35 miles per hour or greater and considerable amounts of falling or blowing snow (reduced visibility to less than a quarter mile) are expected to prevail for a period of three hours or longer.

Listen to your NOAA Weather Radio for the latest news and weather reports.

@rusnivek

I predict, these things will become more prolific… #Preparedness

I predict, these things will become more prolific…

Burger-King-Cellphone-Charging-Station

Solid idea, low-cost, high visibility, easy deployment, and most importantly, an incredible resource during a disaster.

Imagine the possibilities…

@rusnivek