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Emergency Management, Emergency Services, & Disaster Spox

Day-2 of the FEMA Basic PIO Course here in KY

Posted on June 26, 2019 by rusnivek

Day-2 of the FEMA Basic Public Information Officer Course here.

Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.

Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.

Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.

And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!

As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.

With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.

By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.

As PIOs, we are beholden to so many audiences.

Public
Media
Leadership
Our internal teams.

At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.

Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.

Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.

Looking forward to tomorrow’s FEMA JIC/JIS course!

Reporting live from the EOC….

@rusnviek

NHC update on #Hurricane #Irma 09-04-17 at 0500

Posted on September 4, 2017 by rusnivek

Despite the plethora of bad information being spread around, here’s the official track of Hurricane Irma.

Information from NHC and is current as of 09-04-17 at 0500.

Please plan accordingly.

@rusnivek

Test em if you got em! #NatlPrep #Prepared2014

Posted on September 26, 2014 by rusnivek

It’s Friday in the fourth week of 2014 National Preparedness Month.

“Be Disaster Aware, Take Action to Prepare”

Ahhh, Aloha Fridays!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Practice for an emergency

#26: Are ALL your emergency flashlights working? Test em if you got em! #Prepared2014 #NatlPrep

Since it’s a beautiful day, I would be a great day to test all your flashlights.

A few weeks ago, I talked about having flashlights in case of an emergency. Now would be the time to test and make sure each flashlight is in working condition.

Don’t forget about your helmet lights too!

And for my friends in the law enforcement world, don’t forget to check all your weapon lights too.

*I also had to change the batteries in my EOTech too.

Your preparedness actions now will definitely save you time during an emergency.

Reminder again, throw away all candles. Candles are dangerous and can start fires. Flashlights are WAY better for lighting.

Happy Aloha Friday everyone!

@rusnivek

The wrong hashtag and checking official accounts – Safety-PIO-SM-14-005

Posted on September 15, 2014 by rusnivek

14-005: The wrong hashtag and checking official accounts
Agency: TEEX	Topic(s): Official accounts and hashtags
Date: Fall 2014	Platform: Twitter

Citing the original source of information is a solid idea on Twitter. But citing the correct source with the correct Twitter handle is even more important. That’s what Texas A&M Engineering Extension Service (TEEX) did when they tweeted information about a gym bag/emergency preparedness kit.

The use of the wrong hashtag will drive your audience away from national trends. Remember, the general idea behind the hashtag is to help bring together trending posts especially this month because September is National Preparedness Month. My. Favorite. Month.

A quick search of “#Prepared2014” shows tens of thousands of tweets.

A search using “#BePrepared2014” yielded 13 tweets.

Those two letters really do make a difference. A big difference.

Also, when citing sources, make sure they are current agency accounts. The @readydotgov account has tweeted twice in 2014 and has 396 followers.

It also states in the description box “please follow us @Readygov”

The verified @Readygov Twitter account has 3,000 tweets with almost 90,000 followers and has been tweeting since August 2008.

No matter how good your communications plans are, your mechanical no-look cut/paste actions must be double checked every time. It takes five seconds to check. Additionally, you stand the possibility of your readers questioning the validity of your information when they see that you posted old/not used stuff.

A more effective tweet could have read:

If you can pack a gym bag, you can pack an emergency bag: ow.ly/i/4Eui3 #Prepared2014 #NatlPrep @ReadyGov @AnaheimCERT

By phrasing it this way:

You cite FEMA’s main current preparedness Twitter account (@ReadyGov).
You use the correct national hashtag to increase visibility in your message (#Prepared2014).
You add additional hashtags to help pair your efforts with national campaign themes in your message.
You cite the right agency accounts on Twitter which will help them gain visibility with your audience.
Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this:

TheWrongHashtagAndCheckingOfficialAccounts-Safety-PIO-SM-14-005a

Flashlights keeps your family together after a disaster #NatlPrep #Prepared2014

Posted on September 6, 2014 by rusnivek

Rainy/gloomy Saturday, and I’m closing out the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Saturday Stuff right?

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#6: Have at least two (2) flashlights w/ batteries to help navigate in the dark & keep your family together #NatlPrep #Prepared2014

Pictured above is just one of the three flashlights that I keep in my everyday bag.

Reconnecting with my family after a disaster means that I have preparedness items for them too. It would be worth noting that each flashlight uses the same type of batteries and all operate/function the same (rear push button and twist-on action). This brand and similar power source compatibility allows everyone to have the same gear.

2 is 1 and one is none right? Well, I guess in this case, it’s 3 is 1 and one is none.

For those inquiring on my equipment specifics, I have a Surefire M2 Centurion, a Surefire A2 Aviator, and a Surefire G2 Nitrolon.

Also, a simple red tape marking allows us to easily identify what equipment is ours.

At night, a great flashlight allow you to quickly identify your family members amongst the sea of cheap weaker flashlights in the neighborhood. Trust me, at night, you want the best most powerful flashlights around.

So have flashlights and batteries ready for all members of your family.

Keeping tools ready for your family is another important parts of keeping your family together during and after a disaster.

@rusnivek

Correct typing starts early… #Tanker #Tender

Posted on August 23, 2014 by rusnivek

No Tonka, according to the FEMA NIMS Typing, this is a Tender.

Ahem.

**Truth be told, I’ve mistakenly done this over the statewide radio. #oops

@rusnivek