Day-2 of the FEMA Basic PIO Course here in KY

Day-2 of the FEMA Basic Public Information Officer Course here.

Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.

Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.

Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.

And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!

As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.

With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.

By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.

As PIOs, we are beholden to so many audiences.

  • Public
  • Media
  • Leadership
  • Our internal teams.

At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.

Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.

Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.

Looking forward to tomorrow’s FEMA JIC/JIS course!

Reporting live from the EOC….

@rusnviek

During an emergency, amplify official information

We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.

Part of me thinks that min-informed people don’t believe in the power of social media.

Seasoned PIOs know the potential of social media.

However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.


Well said Capt Hsiung.

I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.

@rusnivek

Hello Blues! #BlueAngels #USN

Got a chance to spend a few with the Blue Angels.

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And yes, Fat Albert was there.

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As you may already know, the Blue Angels are my favorite performance team.

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The do a great job in highlighting and promoting other team members like all the ground support staff and technicians.

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Photo cred: USN Blue Angels

And of course Fat Albert too.

Note: Absent in the class seven aircraft lineup is Blue Angel #6 (opposing solo) – RIP Capt Kuss.

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They had some issues with the afterburners in #7 so they were doing some extra testing on the ramp. Check out the video:

Super loud huh? #awesome

Glad to see so many out there supporting the best aerial jet performance team.

@rusnivek

Before and after #SOTU – Make sure to Instagram it

Back in January 2015, the President made a speech – #SOTU (State of the Union).

POUTS’ quote was “Good luck Captain. Make sure to Instagram it.”


And on January 20, 2015, Commander Kelly’s Instagram account looked like this.


@STATIONCDRKELLY’s Instagram game =  *cricket*   *cricket*   *cricket*.

Aaaaand getting called out by the boss on national TV is…er….rough. Woof!

So as a quick follow up to the NASA program, it appears that Astronaut Scott Kelly has stepped up his Gram game and is regularly posting some really neat content.


Postings include selfies too. Not bad because in space, there are not a bunch of people standing around to take pictures.

@rusnivek