Day-2 of the FEMA OEMA Basic Public Information Officer course here at Defiance County EMA.

As we start to expand the roles of the PIO, we gotta talk about social media and the impact it has on our every day tasks representing our brand…aka our agency.

Like all info on social media, there’s a ton of things to cover and we won’t be able to talk about ALL platforms. But we can talk about the primary ones that make a difference for any public safety agency.

Also a good time to share one thoughts with you too:

“I don’t care how many followers you have, I care about how you engage all of the followers you do have.” – @rusnivek

Much like Shania Twain, the volume of followers don’t impress me much. What makes a really good social media-er, is how that agency engages with their followers they do have.

I often get asked about in class mock interviews. We still do them as they are incredibly important for participants in a safe learning environment.

But ask any of my participants. They will tell you that it’s pretty real.

Additionally, how I facilitate that part of class nurtures and allows for self-reflection amongst all participants. This ain’t my first rodeo. My peeps are good as we prep them for a really bad day.

Mock press conferences allow our participants to put together a few skills they learned just yesterday.

Just like real press conferences, mock reporters are able to ask questions and test some techniques on running a successful press conference.

The best part?

Participants worked it like pros and did an excellent job in running the pressers! NOOICE!!!!!

Great teamwork and collaboration with everyone here. Strong support network, solid coordination, and nice weather – always a winner!

Proud of the work from everyone in class today.

I’m totes looking forward to tomorrow’s course – FEMA JIC/JIS Course

@rusnivek