Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek

FEMA basic Social Media for Disaster Response and Recovery #Arizona

Good morning Arizonaaaaaaaaaa!

Welcome to the Pima County Emergency Management Agency as we kick off another basic Social Media for Disaster Response and Recovery class. Welcome intros from Training Manager Sandra Espinoza.

Glad to see so many agencies from across the state represented here in class today. Additionally, also good to be teaching with fellow Tier-1 Instructor Mary Jo Flynn.

As you know, MaryJo is a Region 9er too (Sacramento, CA).

Like a good Emergency Manager, I’m always looking at what other agencies have and how they do business. And yes, I esp look at what kind of creature comforts they have in their EOC. And without a doubt, I’d swipe right for this amenity in my EOC.

The folks at Pima County EMA are most definitely proud to have this amenity. #TotesJelly.

As a basic class, we are constantly talking about new apps and features. Here’s MaryJo talking about the FEMA App and their Disaster Reporter feature.

And you know that privacy is a huge concern so we spend a bit on making sure your settings as a government agency as well as personal settings are up to date.

Yes, make sure all your social media stuff is in order before a disaster…or else.

Most seasoned pros know that real Emergency Managers can adapt to most any situations. Big or small, tough or easy, we are flexible and can adapt to anything.

For those are worried about MaryJo and little old me? No worries. We are assimilating in here just fine.

Giddup – reporting live from our stagecoach!

@rusnivek

Social media and a solar eclipse with my new peeps at Prince George County

Outstanding day yesterday with my Prince George County Emergency Operations Center!

Great new facility to teach and learn. We kicked off our morning with telling our class that they could tweet, FB post, Gram, etc….all DURING class time. And within a few seconds, this happened.

Photo Credit: K-ray-a

It’s always a fun time when you are in class w/ me.

We also had a few celebrity PIOs in the audience like the famous Prince George County Fire PIO Mark Brady. #famous

@rusnivek and @PGFDPIO

As you know, he also teaches at EMI in the Advanced PIO Course.

Since everyone was hyped up for the solar eclipse, we built a break around the maximum viewing time…and yes, we all wore NASA approved safety glasses to view.

Photo Credit: Doug Walton

I might have been too excited and tried to teach with them on. Unless you are looking at the sun, you can’t see anything. NASA approved indeed!

Great class and outstanding new partnerships from everyone who attended our social media class. Mahalos to everyone!

Photo Credit: Prince George County (MD)

Now go forth and use your social media powers for good!

@rusnivek

 

 

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

Advanced Social Media classes in Idaho on PI day (3.14)! #NDPTC 

Starting off this morning teaching my most favorite advanced class…


Social Media Tools & Techniques!


Lots of things to share and showcase in the Public Information Officer (PIO) and ESF-15: External Affairs realm.


Social Media tools including several Augmented Reality apps that use pre-existing hardware that could be useful for any operational and tactical operations. 


Additionally many Emergency Operations Center across the country could use these technologies to augment their response and increase their situational awareness / common operating picture (SA/COP).

Great to work with so many pros who are willing to contribute to the All-hazards response.


We ran through a few crisis communications exercises activities utilizing the new social media tools we showcased.


Great conversation with participants from across Idaho and Washington. 


Glad to see creative minds formulating emergency communications plans for the preparedness and response phase..


Special thanks to Ada County Emergency Management and EM Director Joe for their hospitality. 


Special thanks to @AdaCountyEM Social Media Coordinator Myla for help in the EOC too. #Spectacles 


Many mahalos to all my new peeps from across Idaho and FEMA Region 10.

Now use your new social media powers for good!

@rusnivek

The smell of fresh EOC in the morning…for a brand new Social Media course in Colorado  

“I love the smell of fresh EOC in the morning…”


Let’s get our social media on!


Say #Aloha to the brand new FEMA / NDPTC Social Media Engagement Strategies class!


Reporting live from the State of Colorado Emergency Operations Center…

@rusnivek