Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek