Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek

2019 May is cray!

Justin Timberlake better be busy too because this month because it’s about to get redic.

First week in May, our team was invited to teach ICS-300: Intermediate ICS to leadership staff at the Illinois Air National Guard.

Second week, will be the ICS-400 class and the solid bunch of social media classes (Basic Social Media, Social Media Engagement Strategies, Social Media Tools and Techniques).

Third week, we will be popping the FEMA G0290/0291 Basic PIO and JIC/JIS course with one of my favorite FEMA DSASers…Sister Michael!

Fourth week, I will be presenting at the 2019 National Preparedness Symposium at the Center for Domestic Preparedness in Alabama.

And the last week is the full set of FEMA Basic PIO and JIC/JIS Course at Aurora Police.

If you are calculating that out, that’s 128 hours of straight classroom time.

Fortunately, I enhanced the playlist this past weekend.

Headphones in, affirm the mission and objectives, head down…No time for rest.

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

The smell of fresh EOC in the morning…for a brand new Social Media course in Colorado  

“I love the smell of fresh EOC in the morning…”


Let’s get our social media on!


Say #Aloha to the brand new FEMA / NDPTC Social Media Engagement Strategies class!


Reporting live from the State of Colorado Emergency Operations Center…

@rusnivek

Humans all communicate differently…and speak lego

As human beings, we all communicate differently.

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No seriously, we do. However, if we can find a common language, we can better fulfill our SMART objective, implement our strategies, and of course utilize the right tactics.

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Common language? Yes, we use legos to demonstrate this process.

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Just one of the fun training tabletop exercises we run through during the Command and General Staff Training.

Additionally, I got to talk about preparedness efforts too.

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Fun stuff…doh!

@rusnivek

 

Final FEMA review of the new social media courses #NDPTC

I popped back-to-back-to-back social media classes last week in Sacramento, California.

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Participants from all over the west coast attended. Specifically for Thursday and Friday, FEMA reviewed our new curriculum courses. Yep, straight up evaluation. Not going to lie, I was pretty nervous.

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Ongoing for course design, I will make a few more additions/changes before courses are sent to the National Training and Exercise Division (NTED) for certification. Hoping for final approval in November 2015. Hope to hear the magical words “Federally published” as my course is listed in the DHS / FEMA Training catalog. Whoa Nellie!

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 For the classes? We had great interaction from all participants.

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Solid discussions during the breakout sessions included professionals from all Emergency Support Functions (ESFs) as well as experts from the National Weather Service (NWS), Critical Infrastructure, and Volunteer Organizations Active in Disasters (VOADs), etc… Diverse groups make for the best discussions for sure!

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As part of our continued efforts in Emergency Management, it is imperative that we address issues from the All-Hazards approach and incorporate the support of our stakeholders in solutions.

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With heavy discussion, class participants had a great time engaging with others and using tools/techniques that are specific to the Preparedness, Response, Recovery, and Mitigation Directorates. Obviously, I showcased the importance of a good Public Information Officer (PIO) / Public Affairs Officer (PAO) and how their interaction in the Emergency Operation Center (EOC) or the Joint Information Center/System (JIC/JIS) is imperative to a successful emergency or disaster.

Also, starting to build an online learning library that can be easily accessed from anywhere using the #NDPTC is always good reference. Free. My favorite F-word.

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Special mahalos to fellow Instructors Cheryl and MaryJo in the delivery of these courses.

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Also the solid smiles from fellow #SMEM Jennifer and Scott was crucial support on this delivery.

Glad to be working with partners like the Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA), National Domestic Preparedness Consortium (NDPC), and the National Disaster Preparedness Training Center (NDPTC). Truly great to see everyone working collaboratively. Thanks to the Sacramento County Emergency Management for hosting these courses.

Looking forward to the next class at the International Association of Emergency Managers (IAEM) conference in Clark County, Nevada. See you there!

@rusnivek

Another brand new social media engagement presentation at FSU

Also had a chance to be one of the first instructors to deliver the new social media engagement presentation for FEMA/NDPTC.


Florida State University uses social media heavily to engage and inform their entire student body, faculty, as well as alumni of events ongoing on campus at Tallahassee.


FSU have a great social media presence. Consider following them @KeepFSUSafe @FSUAlerts @FloridaState #LifeAtFSU


Not only on a computer but from various mobile platforms and public warning systems too! Well done FSU!

A very special thanks to my awesome co-instructor Jennifer aka call sign: “other”.


Such a great adventure! Very proud of the work I’ve been assigned.

Reporting live from FEMA Region-4!

@rusnivek