FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek

 

 

FEMA Basic PIO Day-1

Starting off another FEMA G0290: Basic PIO course with our public safety pros from across the state!

I am fortunate to grab a few other PIOs for class today – suit up!

Aside from sharing concepts and theory, we also focused on interview skills…

…you know we did the oncamera interviews.

No bones about it, our mantra is to provide the best real-world training out there.

Lots of discussion on staging as well as single role PIOs and what they can do to get the ball rolling.

We also integrated a few activities and exercises into the mix too.

Don’t worry, we took some time to discuss communications strategies. We shared the 8-step communications model and introduced StratComms!

Planning ahead is always a good thing – esp for PIOs. Preparedness is essential in being a good PIO.

Successful first day with everyone. Looking forward to a solid day-2!

@rusnivek