FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek

 

 

Wanna be a truckie? Learn it here #Firefighter Roof Operations Training Course

Fire Training – Roof Operations Course coming up on Saturday January 18th, 2014 from 1330-1730 (C).

http://www.firefighterbailout.com/roofops.html

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@rusnivek

Another #Firefighter Roof Operations hands-on training on December 20th

Firefighters!

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Swing an axe? Need to cut holes? Need to Ventilation? Or do you have the need for some destruction? Come join us at our Roof Operations Training course!

Roof Operations – “Truck/Ladder Company”

http://www.firefighterbailout.com/roofops.html

Note: This course usually fills up fast. So as the saying goes, “Don’t be second due…”

@rusnivek

#Firefighter Roof Operations hands-on training in December?

Who’s excited for some Firefighter Roof Operations hands-on training in December?

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Cutting holes in roofs the right way!

Can you handle it? Are you tough enough? Or are you just afraid of truck operations…

Standby for details…

@rusnivek