2019 May is cray!

Justin Timberlake better be busy too because this month because it’s about to get redic.

First week in May, our team was invited to teach ICS-300: Intermediate ICS to leadership staff at the Illinois Air National Guard.

Second week, will be the ICS-400 class and the solid bunch of social media classes (Basic Social Media, Social Media Engagement Strategies, Social Media Tools and Techniques).

Third week, we will be popping the FEMA G0290/0291 Basic PIO and JIC/JIS course with one of my favorite FEMA DSASers…Sister Michael!

Fourth week, I will be presenting at the 2019 National Preparedness Symposium at the Center for Domestic Preparedness in Alabama.

And the last week is the full set of FEMA Basic PIO and JIC/JIS Course at Aurora Police.

If you are calculating that out, that’s 128 hours of straight classroom time.

Fortunately, I enhanced the playlist this past weekend.

Headphones in, affirm the mission and objectives, head down…No time for rest.

@rusnivek

FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek