FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek

 

 

Necessity items because recovery is a long term operation 

Not everyone has the best access to daily needs. There are plenty of places that people can go to acquire food and necessities including government buildings.


Providing necessity items is a big piece of the  recovery process.

But helping the community back on it’s feet is crucial to normalcy.


The Florida Keys are on the road to recovery!

@rusnivek

JIS – JIC planning class for Tribal State and local PIOs

A fine day to teach the Ohio Emergency Management Agency’s JIS / JIC Planning for Tribal, State, and Local PIOs (G-291) course in Medina County!

1

A classic start with The Who.

One of the big points emphasized in this class is the differences between a Joint Information Center (JIC) and a Joint Information System (JIS). Both have merits in daily operations and each have strengths and weaknesses in disaster operations.

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Sometimes PIOs don’t understand that a JIC or JIS activation is just like a normal activation. If you can’t figure out the differences between the two, take the class from those who have actually worked a JIC or a JIS.

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On Tuesday/Wednesday in the Basic Public Information Officers’ Course (G-290), we talked about training and readiness efforts for any PIO. Go Kits were a hot button topic as everyone’s PIO kit would most likely be different. Resource manuals are great to have, but difficult to keep updated. Just maintaining a PIO contact list is a tedious task.

Much discussion about food in the kit. This was obviously NOT a good example of what you should be eating during an JIC activation.

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Prob not the best lunch.

Healthy body = Healthy mind. Period.

As the day progressed, we facilitated several in-depth discussions on teamwork, joint efforts in responses as well as some pre-scripted messages that can be used by everyone. Planning now will reduce the amount of white hair during an incident.

Establish relationships now with local health departments, local and regional hospitals, local Hazardous Materials (HAZMAT) Teams, Special Technical Rescue Teams. Easily rely on your state staff and resources to support your actions. A great wealth of information is available to bring to the table. Just establish that connection before that awkward 0300 hit.

Additionally, tapping into local resources from other Federal Agencies like the Federal Bureau of Investigations (FBI), Bureau of Alcohol Tobacco, Firearms, and Explosives(ATF), National Weather Service (NWS), Environmental Protection Agency (EPA)Immigration and Customs Enforcement (ICE), Customs Border Patrol (CBP), National Transportation Safety Board (NTSB), Federal Aviation Administration (FAA), etc…so many options to establish relationships!

3

“Building relationships now can only increase our response effectiveness during a disaster.” – K. Sur

Looking outside government agencies, public and private partnerships can support our safety and response initiatives – so we need to make a concerted effort to make those connections now. Build relationships before a disaster!

4

Sur and Mo!

So how can you bring all these resources together? Consider these actions to explore in your jurisdiction:

  • Train. Train. Train.
  • Open discussions with various providers.
  • Invite your all-hazards partners to meetings.
  • Meet regularly. Maintain contact.
  • Take classes together.
  • Share resource lists and contacts.
  • Support each other during operations.
  • Review After Action Reviews / Improvement Plans (AARs/IPs) together.

5

And if you were wondering, class participants did well on their post-tests.

6

Psssst…the answer is “C” #not

We had a great time teaching this week. Much thanks to the Medina County Emergency Management Agency and EM Director Christine Fozio for their hospitality. Super fun time.

7

So much ducking fun (duck face reference)

Special thanks to the Ohio Emergency Management Agency for sponsoring this all-hazards class for our partners in public safety.

8

(L to R): PIO Instructor Kevin Sur, Medina County Emergency Management Director Christine Fozio, and PIO Instructor Monique Witherspoon.

If you are looking to attend OEMA’s free PIO courses:

  • Public Information Officers Awareness course (G-289)
  • Basic Public Information Officers’ course (G-290)
  • JIS / JIC Planning for Tribal, State, and Local PIOs course (G-291)

**coordinate through OEMA State Training Officer Susan Traylor.

SurPaperTowels

As always, I’m looking forward to the JIC / JIS activation calls. I am excited for these new PIOs to put their new acquired PIO skillz in place. And yes, I said skillz with a Z.

Time is short so do good stuff!

@rusnivek

Wait, the Yarnell Fire Chief Jim Koile dumped a dead girl’s body in the desert in 1973? #firefighter

Wait, Yarnell Fire Chief Koile dumped a dead girl’s body in the desert in 1973? But yet, they still allowed him as Fire Chief?!?!?!?!?!

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http://www.azcentral.com/news/arizona/articles/20131008arizona-yarnell-fire-chief-resigns.html?nclick_check=1

That’s really really bad.

@rusnivek