Live spot with News13 in Cudjoe Key for #Hurricane #Irma Response & Recover #Miami #Tallahassee #Orlando #Tampa

Got a chance to do a live spot with News13 out of Orlando in Cudjoe Key, Florida.

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Inside, it’s a whole different view​.

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As you know, Cat-4 Hurricane Irma made eye wall landfall here with incredible high winds and storm surge leaving heavy devastation throughout this neighborhood.


Lots to see and do esp w/ their field producing and staff onsite. I counted at least 7 cameras for their 6p live shot.

They even had a jib camera.


People will stare including our staff and state director.


Lots of steadycam shots leading into the first interview with former State of Florida Emergency Management Director Bryan Koon.


Next live segment was with our Division Supervisor (DIV/SUP) who happens to be an Federal Coordinating Officer (FCO) member.


Solid questions on response efforts and good inquiries for ongoing operations for recovery phase.


Great interactions and questions from the anchors.


Lots to discuss in response as well as recovery.


As you know, the recovery phase is the hardest part of a disaster.


Glad to be partnering with news agencies who get the story right. The Anchors and producer was super nice…so of course I had to take a selfie w/ them. Cheeeeeeeeeeeeeze!


Making sure we represent FEMA – particularly Branch V Division Alpha.

Reporting live on News13 from Cudjoe Key, Florida…
@rusnivek

17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS) Topic(s):      Error message / human error
Date: 06-23-17 Platform:      Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

  1. Trust, but verify information. Trust your social media intuition.
  2. Correlate data from various sources to make an informed decision for ongoing operations.
  3. Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

PIO Tip: Frame your shot and reduce your onscene variables

I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).

Quick tip for you PIOs doing field reporting: Frame your shot.

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Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.

During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).

Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.

So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.

 

OnCameraDangers

Trust me, reduce the amount of variables to a bare minimum.

Focus your energy in delivering your message. #PIO

@rusnivek

 

On scene for your scope or live broadcast? Don’t forget to

Just a quick reminder to reporters doing their live shots from the scene AND also PIOs/PAOs who are doing their own Periscope or FacebookLive broadcasts from the scene.

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Remember in Periscope, once you start, you can’t just zoom in frame to exclude redic onscene jokesters.

Remember to think about an alternate broadcast site. Just in case.

Imagine running away (with a selfie stick in hand) to get a less distracting frame…

Love you lots on this rainy Thursday.

@rusnivek

 

Statement on Ottawa Canada shooting

I am saddened by the terrible shooting at the Ottawa War Memorial and the Canadian Parliament in Ottawa, Canada. Officials continue to respond to this horrific event and I believe we should provide any support necessary in the ongoing investigation. My hope is that we swiftly prosecute those who are responsible. Our hearts and prayers go out to Canada who have been impacted by this tragedy, especially the family and friends of those killed or injured.

@rusnivek