17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS) Topic(s):      Error message / human error
Date: 06-23-17 Platform:      Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

  1. Trust, but verify information. Trust your social media intuition.
  2. Correlate data from various sources to make an informed decision for ongoing operations.
  3. Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

Pets have specific needs during a disaster…so plan now #NatlPrep #Prepared2014

It’s a beautiful Sunday as we start the second week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

#SundayFunday right?

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Know How To plan for specific needs before a Disaster.

#7: I have 3 days of food/water including meds & toys in my dog’s ready-go kit. #NatlPrep #Prepared2014

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My immediate family includes my dog too…so I want to make sure she is prepared and can carry her own stuff.

Included in her pet preparedness kit includes a 3×5 notecard with

  • her name
  • her basic information (breed, name, phone, medications)
  • owner information (our names, address, phone, emails, twitter handles)
  • her vet name and contact information
  • vaccination records
  • her backup dog tags
  • and a 24-hour emergency vet clinic with emergency surgery capability

You can create your own pet preparedness list by using the information found here.

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Good girl Kacy!

This year, make sure you include all your pets in your preparedness efforts because they have specific needs in a disaster.

@rusnivek

Multi-purpose binder clips help a lot #NatlPrep #Prepared2014

Rounding the corner through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Of course you need to be prepared right?!?!? My goal is to provide actionable information so that you can better prepare you and your family.

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#4: Multi-purpose binder clips help keep wires organized for easy visual access to connection points #NatlPrep #Prepared2014

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These office binder clips allow me to keep things organized, clean, stowed neatly, and tied down as I travel around. Additionally, I am able to pair the ends of the cables together so I can immediately see the end attachment points.

(And who doesn’t love binder clips right?)

I have assessed my entire family’s cell phones and mobile devices and found that this lightning cable is needed by everyone. We are an iPhone 5 & 5s family.

Not pictured above, are my micro USB cables which charge other mobile devices. Everyone should plan on supporting power needs for the family’s mobile devices (tablets) and accessories (keyboards).

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Assessing the entire family’s cell phone power needs before a disaster can ensure that your family will remain connected through and after a disaster.

Family first peeps!

@rusnivek

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Cell phone WITH cables and external power supply #NatlPrep #Prepared2014

Half way through the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Lots to do…just be prepared!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

#3: Have extra cables w/ multi-option external power supply for charging your cell phone. #NatlPrep #Prepared2014

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Because we use/push more information and data, our power consumption has skyrocketed. I find that having extra cables in various lengths will make life easier when charging your phone. Keeping your family informed before/during/after a disaster is so important – so keep your mobile devices charged!

Additionally, my extra battery pack has gets used almost daily. Busy lifestyles call for travel or remote working options so choose one that has a USB connection(s) so you can charge your various mobile devices.

Because you never want to be *that guy* or *that girl* who hides in the corner next to a smelly garbage can to use the lonely random plug because of this…

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@rusnivek

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Use ALL your tools to communicate during a disaster #NatlPrep #Prepared2014

Hello from the first week of 2014 National Preparedness Month!

“Be Disaster Aware, Take Action to Prepare”

Just a reminder, throughout this month, I’ll be pushing preparedness stuff…for free! No fuss – no muss!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Reconnect with Family After a Disaster.

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#2: Have at least two (2) ways to communicate with your family before & during & after an emergency. Cell phone, text msg, Tweets, Email, Post, Pin, Snaps…use it all!

Yep, I’ll be revisiting my family’s communications plan tonight. Will you?

@rusnivek

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Welcome to 2014 National Preparedness Month #NatlPrep #Prepared2014

Welcome to 2014 National Preparedness Month.

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Throughout this month, I’ll be pushing preparedness stuff…for free!

Best news on Monday huh?

#1: Allow ample room for all emergency services to do their job

@rusnivek