17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS) Topic(s):      Error message / human error
Date: 06-23-17 Platform:      Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

  1. Trust, but verify information. Trust your social media intuition.
  2. Correlate data from various sources to make an informed decision for ongoing operations.
  3. Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

3 in the green…in my #Instagram #Story

I should probably stop posting to my Instagram Story and pay attention huh?

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So…….lots of stuff on the dashboard of an aircraft.

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BTW-The buttons that says “FIRE” doesn’t fire the missiles. Think of it more like fire extinguishers. #SafetySur

@rusnivek

 

A better whistle for your emergency preparedness kit #NatlPrep #Prepared2014

Halfway in the third week of 2014 National Preparedness Month.

“Be Disaster Aware, Take Action to Prepare”

Can you sorta hear me now?

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Build an Emergency Kit

#17: A whistle, better yet, an air horn in your preparedness kit to call attention to your emergency #Prepared2014 #NatlPrep

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Whistles will help call attention to your situation wherever you are. I have one attached to the vehicle preparedness kit.

I get that a whistle is small, lightweight…but is it enough?

In retrospect, I purchased a few of these. An air horn. Not only is it easier to use, but also easier to activate and WAY louder too.

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Note the line reading “Meets the USCG requirement for boats…”

I guess what I’m saying is that you can never be too loud huh?

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Expensive? Nope. I got my very own air horn from Wal-Mart for a whopping $5.

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*Also a necessity in your practical joke kit too.

Ahem.

@rusnivek

 

What I read before every flight #safety

If you have ever flown with me, then you know…

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…I am that guy that ALWAYS pulls out the safety card briefing card during prep for flight.

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I follow along w/ the flight crew as they go over all safety procedures.

Seriously, I don’t care how hot you are, I will be paying attention during flight briefing. Try to distract me…and it won’t work.

Yep, #Imadork

Maybe it’s the years doing preflight checks or my over active imagination that when the time comes, I will most likely be at the door – who knows!

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Race time! Ready….Set……

 

I’ll ask again: Are you sure you want to join me on assignment?

@rusnivek