Are you ready for the 2019 International ShakeOut day?

The International ShakeOut Day is October 17! That’s just t-minus two days away!

To prepare for tomorrow’s earthquake exercise, I wanted to push the preferred infographic that you can use and share with all your constituents.

Hey PIO! Don’t forget that your messaging needs to address all audiences.

Do I practice what I preach? Yep.

And to boot, I also encourage and exercise WITH my fellow class attendees to participate in our class activities too.

Awwww yeah!

Shout out to my friends in San Jose, CA for the great example of earthquake preparedness!

So get yourself ready for some shake-shake action!

@rusnivek

Morning briefing with FEMA #USAR IN-TF-1 #PA-TF-1 #CA

Starting my morning off with a quick briefing from the FEMA Indiana USAR big daddy….

Ladies and gents, put your hands together for the world famous WTFD Captain….FIRE MIKE!


MICHAEL PRUITT!!!!!!!!!!!!!!!!!

Seriously, just glad to see a familiar face in the disaster.

@rusnivek

17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS) Topic(s):      Error message / human error
Date: 06-23-17 Platform:      Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

  1. Trust, but verify information. Trust your social media intuition.
  2. Correlate data from various sources to make an informed decision for ongoing operations.
  3. Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek