Last night I had the strangest dream…

Posted on February 9, 2020 by rusnivek

Let’s see how many of you get this…

Comment below.

@rusnivek

2019 Social Media Day with Grandma Hashtag

Posted on June 30, 2019 by rusnivek

So in honor of 2019’s Social Media Day, I share the annual message from our very own Grandma Hashtag!

Here’s the link to her message: twitter.com/rusnivek/status/748707912206389249

🤣🤣🤣🤣🤣🤣🤣

@rusnivek

Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Posted on August 28, 2017 by rusnivek

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Posted on April 24, 2017 by rusnivek

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.

Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!

Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.

Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.

And of course the standard shout out to our friend Cheryl.

Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.

Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.

Both courses provide a different take on social media actions esp during disasters / crisis.

Keep on learning peeps. Much more to digest and figure out.

We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.

We the people right? #Merica

@rusnivek

Returning from #GSMCon2017

Posted on April 14, 2017 by rusnivek

Well, I guess it’s time to “head back from Dallas”

Let me get comfortable in my exit row seat

Special thanks to Sarah Gamblin-Luig (@SirenLadySTL) for chaperoning my quick 2-day trip for the 2017 Government Social Media Conference (#GSMCon2017) in Texas.

@rusnivek