So in honor of 2019’s Social Media Day, I share the annual message from our very own Grandma Hashtag!
Here’s the link to her message: twitter.com/rusnivek/status/748707912206389249
Got to work with Cleveland Police today on an ongoing campaign for safety within the community.
But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.
No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!
OK, a little screwing around.
Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!
The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.
Did you see Cleveland Police talking about N.I.C.E. and their apprehension?
I’ll give you a hint, it had to deal with taking guns off the street…also our hook.
Well, if you missed it, you can watch the full FacebookLive video here:
I hope you enjoyed a little behind the scenes PIO views.
I’m glad to be working with a great organization to bring more safety to all residents in the community.
Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.
Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.
Super special shoutout goes to MayJo!
Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.
Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.
Well, I guess it’s time to “head back from Dallas”
Special thanks to Sarah Gamblin-Luig (@SirenLadySTL) for chaperoning my quick 2-day trip for the 2017 Government Social Media Conference (#GSMCon2017) in Texas.
Beyond excited to teach my class today.
Created it. Wrote it. Published it. In the FEMA catalog.
PER-344: Social Media Tools and Techniques in 3…2…1…
Great social media course today in St. Simons Island, Georgia!
Special thanks to Glynn County EMA for hosting a great engaging course.
Lots of new peeps here for the class as well as a cameo appearance by FEMA Administrator Craig Fugate.
|16-005: Inquiries during an emergency|
|Agency: Irfan Khan and NBCLA||Topic(s): Twitter engagement & Crisis|
|Date: 09-30-16||Platform: Twitter|
After several Public Information Table Top Exercises and Social Media Workshops, many attendees have experienced reporters who have purposely bypassed officials for information and have directly contacted affected parties involved.
Social media has shortened the timeline for any news reporters – basically cutting INTO the chase. This can be exemplified by NBCLA Reporter Daniella Guzman’s reply on Twitter to Irfan Khan’s tweet he posted during an active shooter situation on UCLA’s campus in June 2016.
As you can tell by Irfan’s Tweet, raw parental emotion to protect his child who was hiding in a bathroom (from the shooter) is palpable. But what can Public Information Officers (PIOs) do about this? Not much since this social media platform lends itself to fairly open dialog for any ongoing emerging situations. Now, you could say that if the parent has enough time to tweet, that he/she has the right mindset to respond to reporters. However, when faced with a dire situation and the possible loss or death of an immediately family member – most people do not respond well.
It is possible to deflect random victim/survivor inquiry attempts. PIOs could proactively monitor the common accounts or hashtags that emerge during the incident. In this situation, “#UCLA” was a common term that was used to associate tweets. Simply setting up a column in TweetDeck or HootSuite could provide another monitoring point for your Joint Information Center on redirecting inquiries. Once vetted, operations and tactics could use this information to increase Situational Awareness and Common Operating Picture (SA/COP).
For Irfan’s family, I am glad to report that Irfan’s daughter was found safe.
Three important tips to consider as soon as something kicks off:
On Twitter, your public safety presence is important because you can help proliferate good sources of information by redirecting to official trusted sources.
Time is short, so Tweet good stuff!