Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

Returning from #GSMCon2017

Well, I guess it’s time to “head back from Dallas”

Let me get comfortable in my exit row seat

Special thanks to Sarah Gamblin-Luig (@SirenLadySTL) for chaperoning my quick 2-day trip for the 2017 Government Social Media Conference (#GSMCon2017) in Texas.

@rusnivek

 

Social Media course in Glynn County (GA) today

Great social media course today in St. Simons Island, Georgia!

img_1267

Special thanks to Glynn County EMA for hosting a great engaging course.

img_1222

Lots of new peeps here for the class as well as a cameo appearance by FEMA Administrator Craig Fugate.

img_1233

#totes magotes!

 

@rusnivek

 

Safety-PIO-SM 16-005: Inquiries during an emergency #Twitter #Media

16-005: Inquiries during an emergency
Agency: Irfan Khan and NBCLA Topic(s):       Twitter engagement & Crisis
Date: 09-30-16 Platform:       Twitter

After several Public Information Table Top Exercises and Social Media Workshops, many attendees have experienced reporters who have purposely bypassed officials for information and have directly contacted affected parties involved.

uclashootingmediainquiry

Social media has shortened the timeline for any news reporters – basically cutting INTO the chase. This can be exemplified by NBCLA Reporter Daniella Guzman’s reply on Twitter to Irfan Khan’s tweet he posted during an active shooter situation on UCLA’s campus in June 2016.

As you can tell by Irfan’s Tweet, raw parental emotion to protect his child who was hiding in a bathroom (from the shooter) is palpable. But what can Public Information Officers (PIOs) do about this? Not much since this social media platform lends itself to fairly open dialog for any ongoing emerging situations. Now, you could say that if the parent has enough time to tweet, that he/she has the right mindset to respond to reporters. However, when faced with a dire situation and the possible loss or death of an immediately family member –  most people do not respond well.

It is possible to deflect random victim/survivor inquiry attempts. PIOs could proactively monitor the common accounts or hashtags that emerge during the incident. In this situation, “#UCLA” was a common term that was used to associate tweets. Simply setting up a column in TweetDeck or HootSuite could provide another monitoring point for your Joint Information Center on redirecting inquiries. Once vetted, operations and tactics could use this information to increase Situational Awareness and Common Operating Picture (SA/COP).

For Irfan’s family, I am glad to report that Irfan’s daughter was found safe.

Three important tips to consider as soon as something kicks off:

  1. When an emergency occurs, setup a column in TweetDeck or HootSuite for the primary agency and mentions.
  2. Monitor common hashtags to help steer questions/inquiries into the Joint Information Center with trusted sources who can provide correct vetted information.
  3. People under duress may not respond well to random inquiries.

On Twitter, your public safety presence is important because you can help proliferate good sources of information by redirecting to official trusted sources.

Time is short, so Tweet good stuff!

@rusnivek