Live spot with News13 in Cudjoe Key for #Hurricane #Irma Response & Recover #Miami #Tallahassee #Orlando #Tampa

Got a chance to do a live spot with News13 out of Orlando in Cudjoe Key, Florida.

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Inside, it’s a whole different view​.

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As you know, Cat-4 Hurricane Irma made eye wall landfall here with incredible high winds and storm surge leaving heavy devastation throughout this neighborhood.


Lots to see and do esp w/ their field producing and staff onsite. I counted at least 7 cameras for their 6p live shot.

They even had a jib camera.


People will stare including our staff and state director.


Lots of steadycam shots leading into the first interview with former State of Florida Emergency Management Director Bryan Koon.


Next live segment was with our Division Supervisor (DIV/SUP) who happens to be an Federal Coordinating Officer (FCO) member.


Solid questions on response efforts and good inquiries for ongoing operations for recovery phase.


Great interactions and questions from the anchors.


Lots to discuss in response as well as recovery.


As you know, the recovery phase is the hardest part of a disaster.


Glad to be partnering with news agencies who get the story right. The Anchors and producer was super nice…so of course I had to take a selfie w/ them. Cheeeeeeeeeeeeeze!


Making sure we represent FEMA – particularly Branch V Division Alpha.

Reporting live on News13 from Cudjoe Key, Florida…
@rusnivek

Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.

@rusnivek

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Supporting infrastructure today #NEORSD

Slight change of PIO plans today as I was initially assigned to ESF-13 (Law Enforcement) – I have been reallocated to support infrastructure.

So today, I spent some time with the NorthEast Ohio Regional Sewer District, their PIO/Outreach team, and WallyWaterDrop.

WallyWaterDrop and Jessica from NEORSD sharing important safety tips and stickers with everyone..

Great outreach event with Parent Magazine and with so many from our local area.

Also had a chance to pop a quick Periscope live video too.

Nice work Jen Elting!

Here’s a behind the scenes action shot (aka “making the magic happen”).

PIOs in action! (L to R: K. Sur, WallyWaterDrop, and J. Elting) PC: Chief J. Brewington

Great day to support our partners in public safety esp our PIO pros at NEORSD are an invaluable resource.

Fortunately, there was a Starbucks close by…so you know. #hydration

PIO + Coffee = Happy! PC: Chief J. Brewington

Reporting live with some Starbucks…

@rusnivek

Tools for live broadcast for City of Cleveland peeps

Thursday fun with numerous Public Information Officers from the City of Cleveland.

Quick presentation on Tools and Social Media Platforms specifically addressing live broadcast technologies and lessons learned.

Yes, I’ll promise to show them my PIO stick (aka my GOT rod)

Great to see so many familiar faces in the crowd today.

@rusnivek