NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Quarterly PIO training today for NEO Public Information Officers

Looking forward to seeing my fellow PIOs this afternoon for the quarterly NorthEast Ohio Public Information Officer (NEO-PIO) training at WKYC (NBC Affiliate in Cleveland, Ohio).

Glad to be able to put a face to a voice…and to be able to talk under non-stressful times is so nice.

For all PIOs/PAOs – Building relationships and networking are critical components of a successful communicator. Yeppers, networking is soooo….

Indeed it is Gretchen

@rusnivek

 

Day-2 of Ohio EMA Basic Public Information Officer Course in #SummitCounty

Second day of the State of Ohio Emergency Management Agency‘s Basic Public Information Officer’s Course in Summit County.

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Lots of discussion on the changes in public information especially with the use of social media in the 24-hour news cycle. #OMG

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We were fortunate enough to hear from WKYC Reporter Jasmine Monroe and Videographer Carl Bachtel (NBC News affiliate) on what the media needs once they arrive on scene. Great insight to breaking news and media notifications.

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Special thanks to WKYC’s Jasmine Monroe and Carl Bachtel.

As a class, we reviewed all media interviews and shared positives and points to improve – all geared toward enhancing PIO interview skills.

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Reviewing the on camera interview with Twinsburg Lt. Marcus Ketner.

The final activity we broke into various PIO sections. This included an on-camera interview with talking points and bridging.

Interviews

Jim McIntyre interviewing Elizabeth Foster while Mark Shane handles the videographer duties in the final G0290 classroom activity.

Great way to showcase newly acquired skills!

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Jim McIntyre interviewing Elizabeth Foster for the final G0290 classroom activity

At the end of the day, I had a few moments to play our little holiday project aka #CJSavesCLE – just to showcase the power of when PIOs work with local media to make a wish come true for a day.

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#CJSavesCLE

Solid day with so many new peeps!

Tomorrow will be G-291 Joint Information Center stuff! #excited

@rusnivek

Media work today with WKYC #PIO #AlohaFriday

Doing some media stuff today w/ WKYC-3 (NBC Affiliate) in Akron.


Working with WKYC Reporter Jasmine Monroe (@MONROEWKYC) and Photojournalist Carl Bachtel. 


Building  relationships and strengthening partnerships are easy ways we as PIOs can enhance our partnerships before a disaster or emergency. 

Quick side note: They prefer tweets, Facebook posts, and text messages more than the traditional press release.

We discussed so many other challenges PIO and media teams face including telling the truth, don’t hide from the media, and of course professional respect/courtesy on the scene. Yep. All the same things we talk about in class huh?

#ToldYouSo

And of course it’s #AlohaFriday so you know, I gotta share the Aloha spirit.


Thanks again to Jasmine, Carl, and the news team at WKYC.

@rusnivek

Press credentials discussed

We talked a little about press credentials last week in our Ohio Emergency Management Agency (OEMA) Basic Public Information Officer (PIO) class. Here’s an example of Chicago’s press creds.

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(Some of you may remember Erin Kennedy from WKYC 3 here in Cleveland).

PIO Pro Tip: Build trusted relationships w/ the media prior to an incident.

@rusnivek

 

Toledo LifeFlight under the microscope for non-life threatening aeromedical transport #EMS

So it seems like Toledo LifeFlight and Put-In-Bay EMS just made WKYC’s news last night. I’m not quite sure who this investigative report is intended to pin the blame, but to me it sounds like Toledo LifeFlight is under the microscope because of non-life threatening aeromedical transport.

(Pertaining to EMS calls) “We don’t want to go short on the staff here.” – Keith Kahler, PiB EMS.

“…anxiety attack that looks very similar to a chest pain” – Dr. Daniel Schwerin, Toledo LifeFlight Medical Director.

Watch WKYC’s investigative story here

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Did WKYC cut Dr. Schwerin clip a bit short? Did the spokesperson from PiB EMS give contradictory statements? Or did Tom Meyer get too excited just by reading police reports?

Let me know what you think.

@rusnivek