NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Fun with tourniquets! #trauma

Quick – take the picture will ya!

Yearly tourniquet competency – check!

Few notes for those that want to get/use one.

  • We all have bigger clothes (esp in the winter time). Get the larger width and size tourniquet.
  • Deploy and activate your equipment using your non dominate hand. It is likely that your primary hand maybe occupied or injured.
  • Tighten ALL the way down. And then turn until the bleeding stops.
  • Most importantly, train with your equipment…esp immediate critical intervention stuff.

Hope you never have to use this on anyone else or yourself.

@rusnivek

Some helpful social media terminology #SMEM

I’m often asked about terminology found on social media. Here are the 12 most commonly asked terms (as of 11-06-15):

1. Squad

Definition: Your crew, your team, your trusted agents aka your BFF (Best Friends Forever)

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SM example: Heading to the White House w/ my squad. #SquadGoals

2. Ghosting

Definition: Ending a relationship by completely ignoring the other person on all social media platforms.

SM example: Dayum! Chastity ghosting Frank because he cheated.

3. Bye, Felicia

Definition: A term used to be dismissive of someone first popularized by the hit movie Friday (1995). Thanks for the team from MT on this info.

SM example: Hold up, you said you were going but now you are bailing? Not cool. Bye, Felicia.

(Note: There is some discussion on the possibility of this statement being perceived as degrading females)

4. On fleek

Definition: On point, looking good

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SM example: @Ohio_EMA Nancy’s first selfie is on fleek!

5. Cray

Definition: Short hand abbreviation of crazy.

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SM example: Overstaffed Friday night at NRFD – It’s about to get cray!

6. BAE

Definition: Before anyone else or a term of affection to another person

SM example: “he was supposed to be bae a long time ago but I got friendzoned so now we’re bffs but you know, that’s better than nothing so.” -(@sosatooturnt_ on 12-22-14 at 0405)

7. FOMO

Definition: Fear of missing out

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SM example: It’s cool, I’ll just sit here nursing my FOMO.

8. Turnt

Definition: excited or super hyper

SM example: He dispatched the heavy rescue team?!? This crash is bout to get turnt!

9. #FF or #FridayFollow

Definition: Primarily on Twitter, this trendy hashtag is used on Fridays to recommend to others to follow.

SM example: #FF #FridayFollow @ReadyGov @PrepareAthon @FEMA @DHSGov @DisasterCTR @TEEX_NERRTC @CDPFEMA @CTOSRadNucTrng @NCBRT @SERTC_training

10. “Swipe-right or swipe-left”

Definition: An action used on the social media app Tinder for social acquaintances. The in app action of swiping on the picture to the left denotes you do not want to have interactions with the person (aka NOPE) and the action of swiping on the picture to the right denotes you have interest in the person featured (aka LIKE).

SM example: Brandy is so fake and under qualified, definitely swipe-left.

11. Troll

Definition: A person who only engages online discussion to create controversy.

SM example: Donald is not helping this convo at all. He’s just being a troll.

12. Doe

Definition: An abbreviation of the word though.

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SM example: SFFD Truck-1! Dat tiller doe

A few other acronyms that still pop up:

  • ICYMI: In case you missed it
  • TBT: Throwback Thursdays
  • MCM: Man Crush Mondays
  • NBD: No big deal
  • WCW: Woman Crush Wednesdays
  • NSFW: Not safe for work
  • AFAIK: As far as I know
  • FBO: Facebook official
  • IRL: In real life
  • YOLO: You only live once
  • SMH: Shaking my head
  • LMK: Let me know

Like many social media apps, these terms will likely expire and new ones will come up.

For now, I hope this helps discern some social media terminology.

@rusnivek

Facebook looking more Twitterish or Tinderish or SnapChatish Safety-PIO-SM-15-005

15-005: Facebook looking more Twitterish or Tinderish or SnapChatish
Agency: Facebook platform Topic(s):         Facebook (personal)
Date: 10-02-15 Platform:        Facebook

A few hours ago, Facebook just rolled out a few new features you should be aware of.

First, right below your personal profile picture, you can see they have added an additional sentence so you can add a description about you.

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For this specific feature, Facebook has limited you to 101 characters, attempted imbedded emojis or other linking directives (like Twitter handles outside of Facebook world) do not work.

Why is this important? Three things:

  1. It allows Facebook to gather more information about you by allowing you to place topics that best reflect you (aka self-identified targeted words).
  2. They can use these descriptors to serve you more ads and/or grow your networks to those with similar word associations.
  3. Hyperlinks do not work in this descriptor box.

And if you think this is familiar, this description feature box parallels Twitter’s description box which is also located below your twitter name and Twitter handle.

Facebook has also added a new feature where you can add 5 additional pictures about yourself. Think of this as an enhanced profile picture. This allows you to showcase 5 different profiled images of yourself on your personal Facebook page.

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This feature obviously makes it look more Tinderish. Gawd – *swipe left* please!

Why more pictures? Better facial recognition. User contributed best profile pictures of themselves for identification.

A few days ago, Facebook crashed as they were pushing for the launch of their 360-video, but if you thought this feature could lead to a few seconds of video profile picture of yourself, you would be SnapChat correct.

Two new features on Twitter….I mean SnapChat….I mean Tinder….I mean Facebook.

You get the idea…Zuck’s blurring the lines again.

Keep your social media tools game sharp peeps!

@rusnivek

Or download the one-pager FacebookLookingMoreLike-Safety-PIO-SM-15-005