Facebook looking more Twitterish or Tinderish or SnapChatish Safety-PIO-SM-15-005

15-005: Facebook looking more Twitterish or Tinderish or SnapChatish
Agency: Facebook platform Topic(s):         Facebook (personal)
Date: 10-02-15 Platform:        Facebook

A few hours ago, Facebook just rolled out a few new features you should be aware of.

First, right below your personal profile picture, you can see they have added an additional sentence so you can add a description about you.

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For this specific feature, Facebook has limited you to 101 characters, attempted imbedded emojis or other linking directives (like Twitter handles outside of Facebook world) do not work.

Why is this important? Three things:

  1. It allows Facebook to gather more information about you by allowing you to place topics that best reflect you (aka self-identified targeted words).
  2. They can use these descriptors to serve you more ads and/or grow your networks to those with similar word associations.
  3. Hyperlinks do not work in this descriptor box.

And if you think this is familiar, this description feature box parallels Twitter’s description box which is also located below your twitter name and Twitter handle.

Facebook has also added a new feature where you can add 5 additional pictures about yourself. Think of this as an enhanced profile picture. This allows you to showcase 5 different profiled images of yourself on your personal Facebook page.

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This feature obviously makes it look more Tinderish. Gawd – *swipe left* please!

Why more pictures? Better facial recognition. User contributed best profile pictures of themselves for identification.

A few days ago, Facebook crashed as they were pushing for the launch of their 360-video, but if you thought this feature could lead to a few seconds of video profile picture of yourself, you would be SnapChat correct.

Two new features on Twitter….I mean SnapChat….I mean Tinder….I mean Facebook.

You get the idea…Zuck’s blurring the lines again.

Keep your social media tools game sharp peeps!

@rusnivek

Or download the one-pager FacebookLookingMoreLike-Safety-PIO-SM-15-005

We got a #FacebookDown-Safety-PIO-SM-14-009

14-009: We got a FacebookDown
Agency: Los Angeles Sheriff’s Dept. Topic(s):         Non-related current event messages
Date: Fall 2014 Platform:        Facebook and Twitter

Just like any other service, social media platforms are bound to go down. And when that happens, a small amount of the population does NOT know how to react appropriately. Some residents of California decided that calling 9-1-1 was their only resort to getting logged back into Facebook.

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Ahem. Clearly, this is NOT an emergency. Sgt Brink is right in making it very clear to his audience (on Twitter) that Facebook’s non-service is not a Law Enforcement issue. Common sense right?

Most agencies should have an easy contingency plan when this type of situation happens. Social Media postings and engagement will help decrease calls to various public safety agencies…including during non-emergency times. So having this type of canned responses ready to push out when a major social media platform has the hiccups, might help your constituents navigate their (loss of) digital life. Additional use of a trending hashtag will bring more visibility to your post by informing others of actions, or in this case, non-actions.

A more effective tweet could have read:

#Facebook is NOT a law enforcement issue. Pls don’t call us about it being down, we don’t know when FB will be back up #facebookdown

By phrasing it this way:

  1. You sternly address that this social media platform is NOT a law enforcement matter (duh).
  2. You use a hashtags that is trending (#Facebookdown) that will help increase visibility in your tweets.
  3. You highlight the importance of being current and active on recent news/events.
  4. You stress the importance of engaging with your social media users on various social media platforms.

Time is valuable, so tweet good stuff.

 

@rusnivek

 

***To download this as a single-page printable format, click this file:

WeGotAFacebookDown-Safety-PIO-SM-14-009