2018 Master Public Information Officer Program #Squad

My #Squad

2018 Master Public Information Officer #SquadGoals

2018 Master Public Information Officer #SquadGoals

Happy Aloha Friday everyone!

@rusnivek

 

PIO-ing Cleveland’s Public Square during #PrideInTheCLE #ClevelandPride

Yesterday, I supported Cleveland Police on the #PrideInTheCLE #ClevelandPride event in Public Square.

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Much different from the Republican National Convention.

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Lots of families out and about (and enjoying) the new cool fountain in downtown Cleveland.

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Everyone was having a great time.

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Lots of speculation and talk about public safety not being around to support the LGBT community – all totally false. Public Safety will be there to support any community.

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Trust me, lots of public safety was on hand to support our entire community.

Cleveland Police Bomb Squad and K9 teams…

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Cleveland EMS…

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..even the Cleveland Police bike patrol was out supporting the day’s events.

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Lots of areas to cover.

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Partnerships with the Cuyahoga County Sheriff’s Department and Cleveland Police Department are key in providing safety for everyone who attended the event.

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It was a relatively hot day so I am glad that many of the participants dressed appropriately for the event.

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Some not so much.

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Fun entertainment and friendly people staying cool out in Public Square.

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While waiting around, we had some time for a quick PIO selfie…

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Also had time for a few interviews with local media.

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Also happy to run into a long time good friend Mark Zinni who is the anchor for the Channel 3 Eyewitness News in Hartford, Connecticut. Great to see him again.

Thanks for the picture Zinni!

Thanks for the picture Zinni!

Can’t wait to see him again in Cleveland.

While out there, we even made a few new peeps into Junior Police Officers.

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Thanks Ken!

We were fortunate enough to do a few live interviews on Periscope from Public Square.

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We highlighted the event and gave a status report of the operations using Periscope.

Ever wonder what it’s like to hang with onscene PIOs? Here’s a behind the scenes shot of us doing some live interviews on Periscope.

Thanks for the pic Zinni!

Thanks for the action shot Zinni!

Trust me, it’s harder than it looks.

Overall, it was great to see so many people out on a Saturday afternoon in Cleveland.

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As always, I had a great time working the PIO magic with Jen!

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Hope everyone stayed dry while the rain hit.

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Great safe event everyone!

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Have a great weekend!

@rusnivek

 

Safety-PIO-SM-15-001: Maximize your digital real estate

15-001: Maximize your digital real estate
Agency: Sheriff Patricia Ninmann Topic(s):         Writing for Facebook
Date: 01-16-15 Platform:        Facebook

Immediate posts are important, but using valuable social media space is way more important. This was evident when this press release was plainly copied and pasted into this Sheriff’s Facebook page.

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On social media, people already know that your posts are for “immediate release” because Facebook puts your status in the timeline and then time/date stamps it for everyone. Also writing with all caps infers YELLING or SCREAMING. As public servants, we strive to bring peace to stressful situations including in messaging.

On Facebook, Sheriff’s name is listed right at the top so it isn’t necessary to repeat it again in the content. Email address in a post? Most likely, people will just click the “Comment” button below your post and respond back. They will likely not email you questions.

That space you are using is PRIME digital real estate. Do not repeat already posted information as readers will rapidly lose interest in your post. But DO write a concise and interesting status update with picture(s) to draw more interest from your audience. Remember that social media is a visual medium.

A more effective Facebook post could have read

Today, Dodge County Sheriff’s Officers responded to an auto crash with severe injury involving… <insert picture from crash>

By phrasing it this way:

  1. You identify the agency responding to the incident and the incident itself.
  2. You pull the reader in with a leading headline and help news reporters write their story.
  3. You use a picture from the incident that helps increase interest in your post.
  4. You use Facebook’s prime digital real estate in everyone’s timeline and push good information.

Time is valuable, so tweet good stuff.

@rusnivek

 

To download the one-pager, click here: Safety-PIO-SM-15-001

 

 

 

 

We got a #FacebookDown-Safety-PIO-SM-14-009

14-009: We got a FacebookDown
Agency: Los Angeles Sheriff’s Dept. Topic(s):         Non-related current event messages
Date: Fall 2014 Platform:        Facebook and Twitter

Just like any other service, social media platforms are bound to go down. And when that happens, a small amount of the population does NOT know how to react appropriately. Some residents of California decided that calling 9-1-1 was their only resort to getting logged back into Facebook.

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Ahem. Clearly, this is NOT an emergency. Sgt Brink is right in making it very clear to his audience (on Twitter) that Facebook’s non-service is not a Law Enforcement issue. Common sense right?

Most agencies should have an easy contingency plan when this type of situation happens. Social Media postings and engagement will help decrease calls to various public safety agencies…including during non-emergency times. So having this type of canned responses ready to push out when a major social media platform has the hiccups, might help your constituents navigate their (loss of) digital life. Additional use of a trending hashtag will bring more visibility to your post by informing others of actions, or in this case, non-actions.

A more effective tweet could have read:

#Facebook is NOT a law enforcement issue. Pls don’t call us about it being down, we don’t know when FB will be back up #facebookdown

By phrasing it this way:

  1. You sternly address that this social media platform is NOT a law enforcement matter (duh).
  2. You use a hashtags that is trending (#Facebookdown) that will help increase visibility in your tweets.
  3. You highlight the importance of being current and active on recent news/events.
  4. You stress the importance of engaging with your social media users on various social media platforms.

Time is valuable, so tweet good stuff.

 

@rusnivek

 

***To download this as a single-page printable format, click this file:

WeGotAFacebookDown-Safety-PIO-SM-14-009

 

Drone hampers aeromedical crew from landing at MVA

Flying a drone and causing trouble during an actual call?

See, I told you that it would happen. To verify, check my documentation from my AAR on 03-06-14 (AirOps Branch-Observation/Recommendation-3 on page 16).

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@rusnivek

 

 

Police: Ohio Man’s Drone Prevents Medical Helicopter from Landing at Crash Scene

Tuesday, April 15, 2014

SPRINGFIELD, Ohio (AP) — A man is facing charges after deputies say he was flying a video camera-equipped drone that hindered the landing of a medical helicopter at an accident scene.

Kele Stanley, of Springfield, said he’s been unfairly charged and would have landed it immediately if he knew the medical helicopter was en route.

“I’m not an idiot,” he said.

The hobbyist was flying the $4,000 drone over a crash scene on Saturday morning to shoot photos and video.

Authorities said both fire officials and a Clark County sheriff’s deputy told Stanley to stop flying his remote-controlled aircraft because the helicopter was preparing to land, and that he refused. The helicopter was able to land and depart safely from the scene.

Stanley is facing a felony charge of obstructing official business and misdemeanor charges of misconduct at an emergency and disorderly conduct. He pleaded not guilty during a court appearance Monday and said he’s going to hire a lawyer to fight the charges.

Stanley, a 31-year-old copy-machine repairman and videographer, said he flew his remote-controlled “hexacopter” about 75 feet above where a pickup had hit a tree in Moorefield Township near Springfield. He said he was shooting the video as a hobby and would have turned it over to local television stations, as he has done before.

There currently are no regulations in Ohio governing private use of the unmanned aircraft, although law enforcement agencies must get special permits to use them. The Federal Aviation Administration bars the commercial use of drones.

Busted because of her Facebook post bragging of her “breatalyse” test results

That’s right, she got caught because of her Facebook post. colleen

Colleen Cudney was convicted for DUI in 2012. One condition – she is to submit to random breathalyzer tests.

Fast forward to St Patrick’s Day 2014 (March 17th, 2014). Colleen was out carousing and drinking. On Tuesday March 18th, 2014, Colleen gets called in for a random breathalyzer test.

Colleen passes. She’s so amazed, that she takes to Facebook and posts about it: “Buzz killer for me, I had to breatalyze (sic) this morning and I drank yesterday but I passed thank god lol my dumbass.” 

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Well, well, well…..Local law enforcement called Colleen back again for an additional urine test. Colleen had indeed failed the more precise urine test. Colleen

At this time, Colleen is looking at an additional 93 days in jail from the 18th District Court in Michigan for violating her parole. Nice work Colleen.

Shockingly, Colleen has since deleted her Facebook post and her Facebook account. Hmmmmm.

Morale of the story: Know the power of social media because what you post, isn’t really private.

@rusnivek