Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek

 

17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS) Topic(s):      Error message / human error
Date: 06-23-17 Platform:      Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

  1. Trust, but verify information. Trust your social media intuition.
  2. Correlate data from various sources to make an informed decision for ongoing operations.
  3. Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

During an emergency, stop taking pictures too close!

Probably a good time to share reminders on taking pictures DURING an emergency. Like this guy.

cdmwdftwiaalngk

This was from the Crocker Park gas explosion from March 2016.

Look-just make sure you are aware of the seriousness of the incident. This one was serious.

crocker_park_rocked_by_propane_tank_expl_2_33612221_ver1-0_640_480

IMHO, I think he might have been standing a bit close huh?

For the entire video, check out the WEWS news story here.

Reminds me of the 2002 Libby x Lee gas explosion I was at.

libbyleefire

Be safe peeps!

@rusnivek

 

Picture comparison posts on Instagram-Safety-PIO-SM-15-007

Pictures drive the photo-based platform Instagram. Solid eye-catching photos must grab your audience’s attention so Instagram provides various filters to improve contributors’ pictures. But when doing a comparison post (before vs after), agencies should consider the lightening of the picture before posting to enhance picture visibility (not photoshopping).

Compare the two before/after photos of the airport terminal. This picture of the after-construction terminal looks ominous, dark, and maybe not as friendly as it should, especially for an “after” construction picture.

CLEAirport

Additionally, the free AdWare “Pic Collage” logo is on the bottom right of the original post is large and visible and a bit distracting.

Take the time to lighten the picture before you post (can be done free with Instagram’s filters), the picture would have looked more open and friendlier – a clear improvement over the previous comparison picture.

CLEAirport - Copy - Copy

Utilize the free filters as well as various sectional picture framing provided by Instagram’s latest app updates to allow for a cleaner post. On Instagram, photography must be clean because the attraction on this social media platform is visual.

Three important things on comparison photos:

  1. Make comparison photos undoubtedly clear on the improvement.
  1. Human perception associates brighter/more light as an improvement.
  2. Remove distracting free adware markers before posting to social media.

On Instagram, your photography skills are incredibly important because you are communicating a story to your audience with a picture.

Time is short, so Insta good stuff!

@rusnivek

Or download the one-pager: Picture-comparison-posts-on-Instagram-Safety-PIO-SM-15-007

Trump and I are doing this in August

That reminds me…

IMG_2198
…I have jury duty next week. Yes, we both are serving jury duty in August. Concidence? Hmmmm. Well, I definitely won’t be arriving to the court house in a limo.

Thanks to Trump for making a spectacle of every American’s civic duty.

Related note: The picture above is TOTALLY FAKE (My friends at CNN just rolled their eyes).

@rusnivek

YikYak now allows pictures! VoteUp right?

Breaking news: YikYak now allows pictures!

YikYak

For those that have not used it, YikYak is a social media mobile app on iOS and Android that allows people to anonymously create and view posts (aka Yaks) within a close proximity of the user. The Yaks that are posted can be voted up or down by other users which will propel them higher on the list of conversational threads. Many college and local high school kids are using this app as a virtual/digital message/corkboard.

Soooooo, is that a good thing or bad thing?

  • Good because pictures always help enhance information gathering.
  • Bad because…well…it’s anonymous pictures.
  • Bad because it’s anonymous.
  • Bad because it’s proximity…which means in order to use YikYak, you have to be close.

I bet you are thinking YikYak is all just fun petty stuff. But before you think it’s all just a playful game, think about the potential of menacing/bullying. Now think about it from the law enforcement side where we need to track anonymously posted information for evidence.

Ride the Yak.

Time is valuable, so Yak good stuff.

@rusnivek

Building relationships now will only increase successes

We must continue to work closely with our partners in all emergency services because the safety of the public is of the utmost concern.


I am proud of the work I am asked to do because it brings agencies closer together and ultimately in times of crisis, agencies will seamlessly showcase their skills together and find success together.

Slow is smooth and smooth is fast. Because 6/6 is good numbers.


I hope your agency is building stronger relationships BEFORE any major emergency or disaster. By strengthening partnerships with a wide swath professionals, we can only become smarter and more successful.

 Call it “Increasing Situational Awareness/Common Operating Picture” or “All-hazards planning” – IDGAF.

Make it your prerogative to build relationships now. Right now.

Don’t make me step on your face. Do it!

This is the marker of many successful agencies.

@rusnivek

Safety-PIO-SM-15-001: Maximize your digital real estate

15-001: Maximize your digital real estate
Agency: Sheriff Patricia Ninmann Topic(s):         Writing for Facebook
Date: 01-16-15 Platform:        Facebook

Immediate posts are important, but using valuable social media space is way more important. This was evident when this press release was plainly copied and pasted into this Sheriff’s Facebook page.

IMG_3681

On social media, people already know that your posts are for “immediate release” because Facebook puts your status in the timeline and then time/date stamps it for everyone. Also writing with all caps infers YELLING or SCREAMING. As public servants, we strive to bring peace to stressful situations including in messaging.

On Facebook, Sheriff’s name is listed right at the top so it isn’t necessary to repeat it again in the content. Email address in a post? Most likely, people will just click the “Comment” button below your post and respond back. They will likely not email you questions.

That space you are using is PRIME digital real estate. Do not repeat already posted information as readers will rapidly lose interest in your post. But DO write a concise and interesting status update with picture(s) to draw more interest from your audience. Remember that social media is a visual medium.

A more effective Facebook post could have read

Today, Dodge County Sheriff’s Officers responded to an auto crash with severe injury involving… <insert picture from crash>

By phrasing it this way:

  1. You identify the agency responding to the incident and the incident itself.
  2. You pull the reader in with a leading headline and help news reporters write their story.
  3. You use a picture from the incident that helps increase interest in your post.
  4. You use Facebook’s prime digital real estate in everyone’s timeline and push good information.

Time is valuable, so tweet good stuff.

@rusnivek

 

To download the one-pager, click here: Safety-PIO-SM-15-001

 

 

 

 

Twitter is now tracking all other apps too! Freaked out?

So…this just happened to me.

IMG_2361

Twitter will now track the activities from all your OTHER apps on your smart phone/tablet.

That’s right, Twitter will use:

  • your FourSquare/Swarm geolocation data to target you for ads.
  • your pictures to see what you take pictures of to target you for ads.
  • your songs to see what music you listen to so they can target you for ads
  • your Instagram photos to see who likes them so they can target ads to them.
  • your airlines apps so they can serve you targeted ads on your flights
  • your phone calls to see who/where you call so they can target ads to you/them.

You get the idea.

Yeowza Twitter.

From Twitter’s EULA: “…collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in.”

Creeped out? You know you can disable this feature through the Twitter app’s settings menu. Depending on the iOS:

  • For iOS device users: disable this through setting —> account -> privacy -> Tailor Twitter based on my apps.
  • For Android users: settings -> account -> other ->Tailor Twitter based on my apps.

I get that Twitter would like to collect data with what I do using in the Twitter app. In fact, I expect it. However, I am a bit uncomfortable with Twitter collecting info from various other apps.

Not cool Twitter. Way to be that creepy Uncle.

@rusnivek

 

LinkedIn’s flawed new custom background

If you haven’t checked out your LinkedIn profile in a while, you should.

LinkedIn

The new feature JUST added is supposedly this background image (similar to Facebook’s Cover Photo or Twitter’s Header) will make you more appealing business minded individuals.

LinkedIn2

LinkedIn uses the term, “Make your profile stand out with a custom background”

Ahem.

IMHO: It sucks. If your image you upload is not 1400 x 425 pixels, programming will  distort the image. Big time fug.

No one likes fuzzy pictures.

Unless of course you are a bear. Bears like fuzzy pictures.

And we all know, bears do not use LinkedIn regularly.

@rusnivek