Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek

 

 

Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek

 

3 in the green…in my #Instagram #Story

I should probably stop posting to my Instagram Story and pay attention huh?

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So…….lots of stuff on the dashboard of an aircraft.

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BTW-The buttons that says “FIRE” doesn’t fire the missiles. Think of it more like fire extinguishers. #SafetySur

@rusnivek

 

Breaking search news…I mean Insta News

Breaking news…I mean Insta News.

Instagram now has a search bar function on their web platform.

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This means you can search for accounts, hashtags, terms, etc….from the search bar on top of their web platform. Also makes it easier for those that serve (in an analyst role) to find stuff.

Similar functions currently do exist on Facebook and Twitter.

This is just another tool that we can use to better improve our Insta skillz. Yep, that’s your skillz with a Z.

Time is short, so Gram good stuff.

@rusnivek

 

640 Insta -> 1080 Insta #Instagram

Instagram just announced that it will go from 640×640 picture posts now to 1080 x 1080 picture posts.

This is most likely attributed to mobile hardware improvements since 2010 and camera phones now take excellent pictures. So to meet the new uploads and higher quality standards, Instagram changed their programming to allow users to include more.

So what does all that gobbledygook actually mean for the Instagrammer?

Before you could only post this type of image with marginal clarity (640 resolution).

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Now, you can post this with better quality and better clarity (1080 resolution).

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Bigger picture at a standard 1080 resolution, better clarity, and a much better story platform for your audience.

Picture border? Still square.

Time is short, so Gram good stuff.

@rusnivek

Before and after #SOTU – Make sure to Instagram it

Back in January 2015, the President made a speech – #SOTU (State of the Union).

POUTS’ quote was “Good luck Captain. Make sure to Instagram it.”


And on January 20, 2015, Commander Kelly’s Instagram account looked like this.


@STATIONCDRKELLY’s Instagram game =  *cricket*   *cricket*   *cricket*.

Aaaaand getting called out by the boss on national TV is…er….rough. Woof!

So as a quick follow up to the NASA program, it appears that Astronaut Scott Kelly has stepped up his Gram game and is regularly posting some really neat content.


Postings include selfies too. Not bad because in space, there are not a bunch of people standing around to take pictures.

@rusnivek

Twitter is now tracking all other apps too! Freaked out?

So…this just happened to me.

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Twitter will now track the activities from all your OTHER apps on your smart phone/tablet.

That’s right, Twitter will use:

  • your FourSquare/Swarm geolocation data to target you for ads.
  • your pictures to see what you take pictures of to target you for ads.
  • your songs to see what music you listen to so they can target you for ads
  • your Instagram photos to see who likes them so they can target ads to them.
  • your airlines apps so they can serve you targeted ads on your flights
  • your phone calls to see who/where you call so they can target ads to you/them.

You get the idea.

Yeowza Twitter.

From Twitter’s EULA: “…collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in.”

Creeped out? You know you can disable this feature through the Twitter app’s settings menu. Depending on the iOS:

  • For iOS device users: disable this through setting —> account -> privacy -> Tailor Twitter based on my apps.
  • For Android users: settings -> account -> other ->Tailor Twitter based on my apps.

I get that Twitter would like to collect data with what I do using in the Twitter app. In fact, I expect it. However, I am a bit uncomfortable with Twitter collecting info from various other apps.

Not cool Twitter. Way to be that creepy Uncle.

@rusnivek