Monday = Debris Management!

Starting out this week talking about Debris Management and the importance of Public Works and Logistics!

Yeah, doesn’t seem like a fun topic right? But if you look at the real deal, this is how Emergency Managers earn their keep. Cause it’s not in the response phase.

Emergency Managers work the magic in the recovery phase.

Collaboration in class means that we hash out a few issues prior to the actual disaster.

Working closely with all factions in government will ensure a smooth response from everyone involved.

The faster you get your community back on track, the better your community will be. Building resilient communities is critical!

You should address 10 major factors as part of your debris plan.

Is this difficult? Most definitely. Here’s a picture from the USVI in 2017.

Here’s a picture from the USVI in November 2018.

Can you think of any planning challenges? Any logistical issues? Any major environmental issues?

If you said a million yeseseses to the above three questions, you need to address your debris management plan with your Emergency Management official.

Special mahalos to my Co-instructor Ben.

Sharing a few stories about counter intelligence, we realize it’s a really small world.

@rusnviek

Volunteers & Donation Management

Volunteer and Donations Management class today.

Lots of discussion was sparked by spontaneous volunteers.

While easy to handle, complex to handle without a tested and easy system to categories skills and personnel.

Additionally, lots focused on resource and supplies. A casual remark in class is that volunteers can house all kinds of stuff and be able to distribute everything accordingly.

Let me be very honest, I love people that want to help. But if you dump this task on an untrained and unfamiliar set of volunteers, it will not go smoothly. You have to train them, set them in a direction, and of course be as organized and coordinated as you can be. Make them part of your team EARLY!

So to share a perfect example of serving in disaster recovery, I’ll again share the AmeriCorps package we put together while deployed out for Hurricane Maria on the US Virgin Islands St. Thomas.

Outstanding crew to work with and solid bunch of dedicated individuals to the mission at hand. More info about AmeriCorps, click here and AmeriCorp Blue-6 (<—That team is SOLID).

A few takeaways for participants in today’s class:

  • Build relationships before an emergency.
  • Enhance capabilities and knowledge.
  • Evaluate skill sets of your volunteer workforce.
  • Exercise, Exercise, Exercise.
  • Help your neighbor.
  • Do good stuff.

Train your volunteers frequently as they should be a valuable part of our community’s recovery process.

@rusnivek

Friday Community Meeting in Monroe County

Much interest in today’s Community Meeting on updates for the Recovery phase here in Monroe County. HUGE turnout tonight.


Keeping things together as we at FEMA continue to support our local partners like the Monroe County Emergency Management Director Marty.

Behind the scenes: Some of my Branch V Division A-team that makes the FEMA magic happen.


Media on site. Lots of questions from everyone. And yes, as the FEMA PIO, I had to step in a few times.


Reporting live from the front of the room…

@rusnivek

A great resource in the community? City council? Start with your Safety Chairperson #NatlPrep

No matter where you are, big or small, your city council is a great place to start to learn more about your community.

Engage your community’s council members & safety committee chairperson.They can provide valuable insight to emergency plans #NatlPrep

@rusnivek and my city’s Safety Committee Chair

It is highly likely that they are active members of the Community Emergency Response Team (CERT) too. Whoop whoop!

For more information, check out www.Ready.Gov‘s free info on CERT here.

@rusnivek

 

Learn more about emergency? Disaster? In your community?!? #NatlPrep

Many local communities provide free training! Yes, my favorite four-letter word. F-R-E-E

Plan to attend classes to learn more about how your community is making a difference in emergency disaster preparedness & response #NatlPrep

I do tons of training, and Community Emergency Response Training (CERT) is a great place to start to learn what to do in an emergency. Best part? Almost all the training is offered free to many communities across this great nation.

#PlanAhead and learn good stuff!

@rusnivek

Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.

@rusnivek

Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek