PIO duties: Mic check. White balance. FacebookLive up.

The glorious part of the job: Need a white balance?  Is this mic working? Testing. 1-2-3!


Reporting live from the upcoming Acting Secretary of the US Department of Homeland Security meeting…

@rusnivek

Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.

@rusnivek

On camera crisis interviews, SnapChat, and FacebookLive showcasing the new Quint

Doing some PIO camera work today. Don’t be nervous!

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Even for the most experienced professional, on camera interviews are challenging, but the more you do them, the easier it gets. Additionally, we were fortunate to have several participants with past media (TV and newspaper) experiences to share with the class too.

Social media? You bet! We talked a ton about SnapChat too.

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Also had some fun with FacebookLive.

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On the spot interviews showcasing the new Quint.

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Great class!

@rusnivek

 

Supporting fellow PIOs from Cleveland Water today

Today I’ll be supporting fellow PIOs for Cleveland Water as they host open forum meetings with the community.

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You can check out my periscope broadcast here.

Or, you can check out the Cleveland Water FPV FacebookLive camera here.

At the end, I’ll be doing some social media live broadcast stuff as well as some fun interview work with other PIOs and Commissioner.

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BTW-2016 World Series game-3 is tonight in Chicago.

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As always #GoTribe #RallyTogether

@rusnivek

 

Social Media Day-2 at the Oklahoma State Department of Health

Strong classroom engagement yesterday with many military personnel attending including a Lieutenant Colonel. But today’s class? They are asking some serious deep social media questions too!

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Including FacebookLive! So, like any hands-on PIO instructor, I decided to grab one of them and do a live demo. Say hello to USAF OK ANG PAO Brigette Waltermire!

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Showcasing some social media live streaming magic to the class.

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During the break, I was able to demo how we do the behind the scenes stuff so that the PIOs/PAOs in the audience can see how much work goes into a two-minute interview.

Special mahalos to my friend Amber for the invite to Oklahoma again.

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I am fortunate to have so much fun teaching in Region-6 with great peeps!

@rusnivek

Newly revised Social Media course in OK

Breaking open the seal on the newly revised DHS / FEMA / NDPTC Social Media for Natural Disasters Response and Recovery course.

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Break out all my best #octothorp jokes now…

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…cause it’s going to be a fun day in the OSDH Situation Room!

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Reporting live from OK…

@rusnivek

PIO Tip: Frame your shot and reduce your onscene variables

I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).

Quick tip for you PIOs doing field reporting: Frame your shot.

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Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.

During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).

Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.

So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.

 

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Trust me, reduce the amount of variables to a bare minimum.

Focus your energy in delivering your message. #PIO

@rusnivek

 

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

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Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

Again, I repeat:

  • You can lose your job over a picture.
  • You can lose your job over a 140-characters (tweet).
  • And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

  1. Not saying dumb things.
  2. A behind the scenes PIO to help coordinate conversation.
  3. Sticking to the “script” of the interview/session.
  4. Professionally maintaining topic relevance and choice of words.
  5. Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek

 

On scene for your scope or live broadcast? Don’t forget to

Just a quick reminder to reporters doing their live shots from the scene AND also PIOs/PAOs who are doing their own Periscope or FacebookLive broadcasts from the scene.

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Remember in Periscope, once you start, you can’t just zoom in frame to exclude redic onscene jokesters.

Remember to think about an alternate broadcast site. Just in case.

Imagine running away (with a selfie stick in hand) to get a less distracting frame…

Love you lots on this rainy Thursday.

@rusnivek