Let’s see how many of you get this…
Let’s see how many of you get this…
Got a chance to swing by Amazon Day-1 to say hi to a few friends.
Ahhh, I love the smell of EOC in the morning…
Reporting live from the Emergency Operations Center…
Thursday fun with numerous Public Information Officers from the City of Cleveland.
Quick presentation on Tools and Social Media Platforms specifically addressing live broadcast technologies and lessons learned.
Yes, I’ll promise to show them my PIO stick (aka my GOT rod)
Great to see so many familiar faces in the crowd today.
A few good friends sent me the new Best Practices for Incorporating Social Media into Exercises released by the Department of Homeland Security’s Science and Technology First Responders Group.
Click on the link above to download the entire pdf.
Lots of good reading info in there from the International CAUSE IV experiment that I contributed in Michigan and our international partners in safety – Canada Public Safety.
|16-005: Inquiries during an emergency|
|Agency: Irfan Khan and NBCLA||Topic(s): Twitter engagement & Crisis|
|Date: 09-30-16||Platform: Twitter|
After several Public Information Table Top Exercises and Social Media Workshops, many attendees have experienced reporters who have purposely bypassed officials for information and have directly contacted affected parties involved.
Social media has shortened the timeline for any news reporters – basically cutting INTO the chase. This can be exemplified by NBCLA Reporter Daniella Guzman’s reply on Twitter to Irfan Khan’s tweet he posted during an active shooter situation on UCLA’s campus in June 2016.
As you can tell by Irfan’s Tweet, raw parental emotion to protect his child who was hiding in a bathroom (from the shooter) is palpable. But what can Public Information Officers (PIOs) do about this? Not much since this social media platform lends itself to fairly open dialog for any ongoing emerging situations. Now, you could say that if the parent has enough time to tweet, that he/she has the right mindset to respond to reporters. However, when faced with a dire situation and the possible loss or death of an immediately family member – most people do not respond well.
It is possible to deflect random victim/survivor inquiry attempts. PIOs could proactively monitor the common accounts or hashtags that emerge during the incident. In this situation, “#UCLA” was a common term that was used to associate tweets. Simply setting up a column in TweetDeck or HootSuite could provide another monitoring point for your Joint Information Center on redirecting inquiries. Once vetted, operations and tactics could use this information to increase Situational Awareness and Common Operating Picture (SA/COP).
For Irfan’s family, I am glad to report that Irfan’s daughter was found safe.
Three important tips to consider as soon as something kicks off:
On Twitter, your public safety presence is important because you can help proliferate good sources of information by redirecting to official trusted sources.
Time is short, so Tweet good stuff!
Interesting to see that DHS is requesting a question be added to the ESTA and into the I-94W English (11-11) FINAL (reference only) form.
Please enter information associated with your online presence—Provider/Platform—Social media identifier. It will be an optional data field to request social media identifiers to be used for vetting purposes, as well as applicant contact information. Collecting social media data will enhance the existing investigative process and provide DHS greater clarity and visibility to possible nefarious activity and connections by providing an additional tool set which analysts and investigators may use to better analyze and investigate the case.
Current Actions: This submission is being made to extend the expiration date with a change to the information collected as a result of adding a question about social media to ESTA and to Form I-94W, as described in the Abstract section of this document. There are no changes to the burden hours or to the information collected on Form I-94, or the I-94 Web site.
Type of Review: Revision.
Affected Public: Individuals, Carriers, and the Travel and Tourism Industry.