Stopped by Amazon Day-1 for a quick tour and a banana!

Got a chance to swing by Amazon Day-1 to say hi to a few friends.


And if you are going to ask, we did NOT meet in the new Amazon Spheres.


However, I did see the famous Banana stand – It’s totes real!!!!!

Aside from their new drone delivery (Amazon Air), there was lots of discussion on the new Amazon HQ2 location.

Yo Jeff, I got some ideas.


Special thanks to Suz and G-crew for the quick tour and banana.


Now, about that Amazon Fire thingy…

@rusnivek

Tools for live broadcast for City of Cleveland peeps

Thursday fun with numerous Public Information Officers from the City of Cleveland.

Quick presentation on Tools and Social Media Platforms specifically addressing live broadcast technologies and lessons learned.

Yes, I’ll promise to show them my PIO stick (aka my GOT rod)

Great to see so many familiar faces in the crowd today.

@rusnivek

 

Best Practices for Incorporating…

A few good friends sent me the new Best Practices for Incorporating Social Media into Exercises released by the Department of Homeland Security’s Science and Technology First Responders Group.

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Click on the link above to download the entire pdf.

Lots of good reading info in there from the International CAUSE IV experiment that I contributed in Michigan and our international partners in safety – Canada Public Safety.

@rusnivek

 

Safety-PIO-SM 16-005: Inquiries during an emergency #Twitter #Media

16-005: Inquiries during an emergency
Agency: Irfan Khan and NBCLA Topic(s):       Twitter engagement & Crisis
Date: 09-30-16 Platform:       Twitter

After several Public Information Table Top Exercises and Social Media Workshops, many attendees have experienced reporters who have purposely bypassed officials for information and have directly contacted affected parties involved.

uclashootingmediainquiry

Social media has shortened the timeline for any news reporters – basically cutting INTO the chase. This can be exemplified by NBCLA Reporter Daniella Guzman’s reply on Twitter to Irfan Khan’s tweet he posted during an active shooter situation on UCLA’s campus in June 2016.

As you can tell by Irfan’s Tweet, raw parental emotion to protect his child who was hiding in a bathroom (from the shooter) is palpable. But what can Public Information Officers (PIOs) do about this? Not much since this social media platform lends itself to fairly open dialog for any ongoing emerging situations. Now, you could say that if the parent has enough time to tweet, that he/she has the right mindset to respond to reporters. However, when faced with a dire situation and the possible loss or death of an immediately family member –  most people do not respond well.

It is possible to deflect random victim/survivor inquiry attempts. PIOs could proactively monitor the common accounts or hashtags that emerge during the incident. In this situation, “#UCLA” was a common term that was used to associate tweets. Simply setting up a column in TweetDeck or HootSuite could provide another monitoring point for your Joint Information Center on redirecting inquiries. Once vetted, operations and tactics could use this information to increase Situational Awareness and Common Operating Picture (SA/COP).

For Irfan’s family, I am glad to report that Irfan’s daughter was found safe.

Three important tips to consider as soon as something kicks off:

  1. When an emergency occurs, setup a column in TweetDeck or HootSuite for the primary agency and mentions.
  2. Monitor common hashtags to help steer questions/inquiries into the Joint Information Center with trusted sources who can provide correct vetted information.
  3. People under duress may not respond well to random inquiries.

On Twitter, your public safety presence is important because you can help proliferate good sources of information by redirecting to official trusted sources.

Time is short, so Tweet good stuff!

@rusnivek

 

DHS requesting social media info revision on ESTA and I-94W forms

Interesting to see that DHS is requesting a question be added to the ESTA and into the I-94W English (11-11) FINAL (reference only) form.

Please enter information associated with your online presence—Provider/Platform—Social media identifier. It will be an optional data field to request social media identifiers to be used for vetting purposes, as well as applicant contact information. Collecting social media data will enhance the existing investigative process and provide DHS greater clarity and visibility to possible nefarious activity and connections by providing an additional tool set which analysts and investigators may use to better analyze and investigate the case.

Current Actions: This submission is being made to extend the expiration date with a change to the information collected as a result of adding a question about social media to ESTA and to Form I-94W, as described in the Abstract section of this document. There are no changes to the burden hours or to the information collected on Form I-94, or the I-94 Web site.

Type of Review: Revision.

Affected Public: Individuals, Carriers, and the Travel and Tourism Industry.

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Interesting.

@rusnivek

 

 

Doctoring images to incite fear = not cool #SMEM #PIO #RNCINFO #Safety-SM-16-004

Lots of BSery going on.

@TKDMike pushed this image out on 07-16-16 at 1902 EST trying to portray that Cleveland is burning dumpsters tonight for the 2016 Republican National Convention.

CnhZTSbUkAEm_7F

Orig tweet w/ image found here

That image looked weird to me.

So let’s look a little closer shall we?

A simple online search found this exact image used multiple times.

Once as a meme for protesters in the UK

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Made into a UK Meme

Yep. That’s weird.

Then the same image, slightly better quality found on imgur from 10 months ago.

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From imgur

Again, double weird.

Then I found the original.

Game-7 from the Stanley Cup in 2011. Appropriate photo credit to Brian Neumann.

In the initial @tkdmike post from 07-16-16, he has embellished the image and added the Quicken Loans Arena logo and an RNC2016 logo to the dumpster. Additionally, behind the gal on the right is also a photoshopped sign for Trump2016. **Clearly against the orig photo by Brian CA Neumann on 06-16-2011 on Flickr. The sign should not read “Trump 2016”, it should read “Sunrise Kitchens” – also note the hockey jersey.

Doctoring images to push political agenda or incite fear = not cool.

Canada image from 2011 –> fake it to be a Cleveland image in 2016 = not cool.

It’s going to be a long NSSE.

Reporting live from the JIC…..

@rusnivek

 

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

kSMDH

SMDH

Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

Again, I repeat:

  • You can lose your job over a picture.
  • You can lose your job over a 140-characters (tweet).
  • And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

  1. Not saying dumb things.
  2. A behind the scenes PIO to help coordinate conversation.
  3. Sticking to the “script” of the interview/session.
  4. Professionally maintaining topic relevance and choice of words.
  5. Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek

 

Instructing the National Emergency Management Executive Academy at FEMA

Pretty excited to instruct again on Monday at FEMA’s Emergency Management Institute.

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My class is the newer National Emergency Management Academies EM Professional Programs (EMPP) – Executive Academy.

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I’m truly honored to be chosen to instruct the National Emergency Management Executive Academy that focuses on Strategic Leadership and Critical Thinking. My part? Crisis Communications, Public Information Officer, and Social Media Exercises.

shades

Sunnies on and pin on point!

I hope to see you in class on Monday!

Totes excited.

@rusnivek