Day-2 of the State of Ohio #Basic #PIO class #Summit

Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!

Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.

Reviewed all oncamera interviews from all the participants in our class.

We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.

Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.

Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso

I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.

As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.

And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso

PC: Bosso

Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…

…and formulated talking points….

…organized and strategically thought out a press conferences agenda…

…prepped speakers…

And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.

Another great day for PIO training in the State of Ohio!


Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.


Few PIO takeaways from yesterday’s #CLEStPats Parade Spoxing

Few Public Information Officer (PIO) takeaways after yesterday’s #CLEStPats Parade.

#Spectacles are great for “hands-free” wearable technology…because its difficult to ride a bike and social media.

Duh! Hands free is great.

However, many people asked about my Spectacles which made it difficult to focus in on duty stuff.

The video activation on Spectacles was tough because I had/could only use my left hand only to start the video.

I wonder if those that have been following along on the SnapChat story, are disappointed when they see it’s only a “regular snap” vs “from Spectacles” in the top left identifier. I guess it’s the same viewer mindset as picture vs video because video appeals to more audiences with movement. Spectacles video is circular in nature, easy to expand view of scene. Here’s a quick example.

Here’s the view from a portrait style snap.

And here’s the same view bust just one of the possible views of a snap with viewer control of scene and framing.

Obv, lots more to see.

Additionally,  I can see many of the viewers expecting video as they are getting the “behind the scenes” details with consistent narration. Which means – WE HAVE TO KEEP TALKING ALL THE TIME! Yikes.

As for Spectacles, you might want to consider your breathing as part of the “production” because my Spectacles picked up my breathing standing still and on the bike.

Wind blocking isn’t so great on them – so your “action” movement might be tough to record proper audio. There are no visible ports on SnapChat’s Spectales to attach an external mic.

Again, fun times yesterday with Cleveland Police and so many all-hazards partners in public safety.

If we consistently support each other, we will all succeed in our respective missions.

Be safe out there peeps!


2017 #CLEStPats Parade and your favorite PIOs Spox on bikes!

2017 St. Patrick’s Day Parade in Cleveland is in full swing today.

Always remember to check in at the start of your shift at the EOC!

As part of our all-hazards plan, we have coordinated services with so many other agencies. Obviously the Cleveland EOC Manager wrote an IAP for all of us (Incident Action Plan).

This coordinated document addresses issues that could/likely arise during the operational period. Briefings and discussion completed by leadership as well as the Incident Commander (IC) help all C&GSF successfully complete their tasks. Additionally, understanding each other’s roles as well as the overarching SMART objectives, mission, and goals contribute to the success of the event.

Reporting into my ESF-15: External Affairs – Spox work today!

Planned ESF-1 (Transportation) routes look fairly open so sharing this kind of info with the general public is important because the less impaired drivers we have on the roadways, the better.

That’s why we encourage building partnerships before an event or large disaster. In this case, partnerships between all providers and the Greater Cleveland Rapid Transit Authority (@GCRTA) was key in sharing the message.

Once we field deployed, we planned on a few specific events and locations. Showcasing the skills of local bomb teams and K9 teams is an important part to share with the general public. Security is always important as we must ensure that everyone has a safe St. Patrick’s Day.

We used both Facebook Live, Twitter, Facebook, and Periscope to broadcast directly from the parade staging area on Superior Ave.

To aid in movement, we opted for a few bikes courtesy of the Cleveland Police Bike Unit.

You may have seen these bikes deployed out before during the RNC – they are NICE!!! By being mobile, PIOs have the ability to get anywhere in the response area (Note: This was the first time we have deployed PIOs on bikes for an event).

We even saw many of the reporters we regularly work with – like Fox 8 Cleveland‘s Jessica Dill who decided to do a live spot with us.

Great to have great relationships with local media.

We were able to showcase a few behind the scenes things like the lineup and start of the parade and spot interviews with VIPs in the parade lineup.

Cold day, but it seems like everyone heeded our cold weather warnings. NICE!

We reported back to the EOC to reorient ourselves as the parade had over 120 vehicles/floats.

This gave us a chance to brief w/ leadership and Incident Command (IC). As we continued to push out critical messages, it was imperative that we confirm with the Incident Commander that we are pushing out the right information.

Salient ICS point of reference: PIOs do not operate independently from the IC – they work to push the coordinated messages/information that is approved by the Incident Commander.

As emergency calls come in, the spread of mis-information is rampant. We as PIOs and official Spokespersons (Spox) must ensure that we get the right message out.

As we head back out to into the field, we are able to share traffic patterns and push that information out to the general public. This will help them depart safely and quicker after the parade from downtown Cleveland.

Additionally, Cleveland Police was out ensuring peace for all who attended the parade.

Not only local, but there are so many partners involved like the Cuyahoga County Sheriff

County Emergency Management


(Acting) Cuyahoga County Office of Emergency Management Agency Administrator Mark Christie and @rusnivek

…and even several Federal agencies too.

Instagram PC: Jay Kossman (digital504)

Great to see solid working relationships with all parties involved.

As PIOs we had a great day reporting from the field. We really enjoyed highlighting the efforts of so many pros working today.

Live broadcast from field PIOs = success for the #CLEStPats Parade!

From your favorite PIOs…

…Have a safe St. Patrick’s Day everyone!


Reviewing the recap from the big 2017 PIO Conference

Finally reviewing some of the recap video from the PIO Conference in January.

Erica Creech

Erica Creech

Great time with over 100 seasoned Public Information Officers (PIOs)…

Jennifer Ciaccia

Jennifer Ciaccia

…from multiple states including from all over Ohio.

Kevin Sur

Kevin Sur

Saturday night fun stuff.


PIO-ing Cleveland’s Public Square during #PrideInTheCLE #ClevelandPride

Yesterday, I supported Cleveland Police on the #PrideInTheCLE #ClevelandPride event in Public Square.


Much different from the Republican National Convention.


Lots of families out and about (and enjoying) the new cool fountain in downtown Cleveland.


Everyone was having a great time.


Lots of speculation and talk about public safety not being around to support the LGBT community – all totally false. Public Safety will be there to support any community.


Trust me, lots of public safety was on hand to support our entire community.

Cleveland Police Bomb Squad and K9 teams…


Cleveland EMS…


..even the Cleveland Police bike patrol was out supporting the day’s events.


Lots of areas to cover.


Partnerships with the Cuyahoga County Sheriff’s Department and Cleveland Police Department are key in providing safety for everyone who attended the event.


It was a relatively hot day so I am glad that many of the participants dressed appropriately for the event.


Some not so much.


Fun entertainment and friendly people staying cool out in Public Square.


While waiting around, we had some time for a quick PIO selfie…


Also had time for a few interviews with local media.


Also happy to run into a long time good friend Mark Zinni who is the anchor for the Channel 3 Eyewitness News in Hartford, Connecticut. Great to see him again.

Thanks for the picture Zinni!

Thanks for the picture Zinni!

Can’t wait to see him again in Cleveland.

While out there, we even made a few new peeps into Junior Police Officers.


Thanks Ken!

We were fortunate enough to do a few live interviews on Periscope from Public Square.


We highlighted the event and gave a status report of the operations using Periscope.

Ever wonder what it’s like to hang with onscene PIOs? Here’s a behind the scenes shot of us doing some live interviews on Periscope.

Thanks for the pic Zinni!

Thanks for the action shot Zinni!

Trust me, it’s harder than it looks.

Overall, it was great to see so many people out on a Saturday afternoon in Cleveland.


As always, I had a great time working the PIO magic with Jen!

IMG_7650We make a pretty good team huh?

Hope everyone stayed dry while the rain hit.


Great safe event everyone!


Have a great weekend!