FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek

 

 

FEMA Basic PIO Day-1

Starting off another FEMA G0290: Basic PIO course with our public safety pros from across the state!

I am fortunate to grab a few other PIOs for class today – suit up!

Aside from sharing concepts and theory, we also focused on interview skills…

…you know we did the oncamera interviews.

No bones about it, our mantra is to provide the best real-world training out there.

Lots of discussion on staging as well as single role PIOs and what they can do to get the ball rolling.

We also integrated a few activities and exercises into the mix too.

Don’t worry, we took some time to discuss communications strategies. We shared the 8-step communications model and introduced StratComms!

Planning ahead is always a good thing – esp for PIOs. Preparedness is essential in being a good PIO.

Successful first day with everyone. Looking forward to a solid day-2!

@rusnivek

Class comments – Yassssss!

In reviewing my comments from yesterday’s class, I am reminded how much our impact and influence we have as instructors.

This is the reason why we as instructors, educators, and leaders share our experiences.

Without a doubt, there are clear differences between people who read the slides vs instructors who are passionate about improving our field.

It is imperative that we continue to push the envelope as we train and exercise our nation’s public safety professionals. During an emergency or disaster, there is no second chance. The community’s safety is of the utmost importance.

Our dedication to our public safety constituents is neverending and we must strive to be ready for any situation.

This is what we train for…this is what we do.

@rusnivek

Already December 2018? Are you serious?!?!?

How in the world is it December already!

First week will be several NIMS/ICS courses for our County ESF-3 partners, few other Emergency Management courses for IL Region-9, and a Emergency Management/Health Department functional exercise w/ our CERT Teams for medication POD distribution.

Second week our office is hosting another FEMA G0289: PIO Awareness course and then a fun PIO Workshop at ABC7-Chicago on Friday.

Third week will be the FEMA G0290/G0291: Basic PIO Course and JIC/JIS course. Without a doubt a full class w/ wait list. Glad to finally nail this one for all of our partners in public safety, Cheers for Murray and Corey for championing this for everyone too.

Fourth week appears to be Christmas so likely yearly closeouts and wrap ups.

 

 

 

 

 

 

 

 

Yeowza. Honestly, I can’t believe 2019 is right around the corner.

@rusnivek

FEMA OEMA G0291: Joint Information Center/System class at the Cleveland EOC! #PIO

Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!

So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!

Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.

Great experiences to share with out new PIOs!

Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.

Now go forth, and use your new PIO skillz for good!

Also, yeah.

@rusnivek

Day-2 of the FEMA OEMA G0290: Basic #PIO at Cleveland EOC

Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!

Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.

In a heartbeat, I’d work for Erica any day in the JIC.

Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.

Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.

After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.

Fox8: Jennifer Steer (@jensteer)

WOIO-19: Chris Tanaka (@Chris_Tanaka)

WEWS-5: Homa Bash Ball (@HomaBashWEWS)

WKYC-3: Barry Wolf (@photowolfTV)

Cleveland PlainDealer: Ginger Christ (@GChristCLE)

These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.

Solid!

These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.

Proud to see new relationships and transparency with all parties involved.

Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.

I can’t begin to tell you how happy I am to see this kind of action happening in class.

Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!

Yeah yeah, I’ll get off the soapbox now.

But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…

Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.

After the media panel left, we reviewed all of our on camera interviews.

Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.

To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!

Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.

Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!

@rusnivek

FEMA OEMA G0290: Basic #PIO at the City of Cleveland EOC!

Outstanding start to this week’s FEMA G0290: Basic PIO course sponsored by Ohio EMA and the City of Cleveland Emergency Management!

Special thanks to CEM Alex Pellom for the invitation to hang for a few days in the Emergency Operations Center!

Guess who I get to teach with this week? Fresh off the disaster wheel, Assistant Fire Chief Steve Bosso!!!

Don’t mind his grumps face, you’d be a bit tired if you were EMACed to work Hurricane Florence too. I’m excited to hear about his experience working with South Carolina’s Emergency Management Division PIO Derrec Becker.

And yes, if you were wondering, we are holding class IN the actual City of Cleveland Emergency Operations Center!

Interviews? Heck yeah – you know we did!

Incredibly valuable time on camera.

Spent some time doing group work and communications strategy with many partners from across the State of Ohio and the State of Pennsylvania.

Showcasing partnerships and strengthening collaborative messaging during the preparedness…

…will help during response phase planning and support for ongoing operations.

Additionally the blending of resources embodying the all-hazards mentality, is critical when dealing with larger disasters/emergencies. Here’s Police, Fire, EMS, Health, Public Works, and Executive Policy working together for a coordinated message.

Steve had a few injects too…like branding. Steve is a former photojournalist so he’s got the photog eye for these kinds of things¬†with some fancy camera work…

And not to worry, in order to share real world experiences, we had our first subject matter expert – Cleveland Police Public Information Officer Jennifer Ciaccia stop by to talk about her experiences as the PIO for CPD.

So many issues to deal with esp during a National Special Security Event (NSSE) – the 2016 Republican National Convention! And of course a whole bunch of other cases including the 3 girls missing for 10+ years (Castro case), Facebook killer, CJ Saves CLE, St. Patrick’s Day Parade, etc….

Whew – full day! Great dynamic class.

Solid first day. Looking forward to day-2 of the Basic PIO!

@rusnivek