FEMA Basic PIO Day-2 with Media panel!

Day-2 of the FEMA Basic Public Information Officer’s course here in Summit County, Ohio! Starting off discussion on body language and non-verbal cues from Bosso.

I was fortunate to have a few of my media peeps stop by to say hi.

Cleveland 19 News (@Cleveland19news) Director of Digital Content Amanda Harnocz (@AmandaHarnocz)

News 5 Cleveland (@WEWS) Reporter Meg Shaw (@MegDShaw)

So glad to hear their insights to news media engagement and interactions.

We opened the floor to questions and our new PIOs had some deep questions on conflict resolution and maintaining relationships.

Proud to have media members attend all my classes as an integral part of getting the message out.

A hallmark sign of a solid PIO? Always building media relationships BEFORE an emergency.

Thanks you Meg and Amanda!

In the afternoon, we had a quick public safety panel from

Cleveland Police (@CLEPolice) PIO Sgt Jennifer Ciaccia

Cleveland Fire (@ClevelandFire) PIO Lt Michael Norman

Outstanding to hear from working PIOs who have worked so hard to improve the image of their departments during challenging times.

And finally, to close out the day, we had a quick visit from Cuyahoga County Sheriff’s Office (@CuyahogaSheriff) PIO John O’Brien (@jobjr)!

Providing solid media interactions and being firm on your stance as a PIO is critical in assuring your agency is seen as a trusted and guaranteed source of information. Thankful to hear positive stories from John for all of our class today.

I am proud to be able to share and open connections for these new PIOs from across the state.

Tomorrow we take them from single role PIOs and form up Voltron in the JIC!

@rusnivek

JIC/JIS Course at IFD HQ – Day-3!

Day-3 of the Joint Information Center/Joint Information System course here at the Indianapolis Fire Headquarters.

This place is super nice…

…and a bonus welcome by the Chief of the department – Fire Chief Malone!

Outstanding to see that kind of engagement of a large metro fire department stop by to say hi. And of course the IFD PIO BC Rita Reith working the PIO magic too!

Great discussion on when situations get worse…ie disaster declarations and how as situations start to grow, how we as a nation respond to help assist others.

You know we had lots of discussion on JIC/JIS operations and needs.

Also discussed how the executive policy room could affect actions of the field PIOs as well as the JIC – which stresses the need for solid, one voice communications from the Emergency Operations Center.

I know, I know, coordination again huh? But it’s the truth! If we don’t work together, we will likely fail our constituents. We must work together to support our ongoing efforts of safety with all our partners.

Great dialog on mutual aid partnerships. Regardless of the situation, we can all work closely with each other and share ideas.

Me? I am very proud of the work from everyone in the class this week.

Looking forward to working with all of you during the next big one.

Until then, go forth and tweet good stuff!

@rusnivek

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

We had time to discuss a myriad of topics including the importance of press releases.

While antiquated, there is some value. I think.

Lots of group work as we continue to move to support our agencies’ goals and mission.

As usual, we were fortunate to have excellent coordination with local and national media for this class.

Good Morning America Elyna Niles-Carnes (@encproducer)

WISHTV-8 Emily Kinzer (@EmilyKinzer8)

RTV6 Paris Lewbel (@PLewbel)

and Indiana State Police PIO Sgt John Perrine (@ISPIndianapolis).

So glad to have this candid media panel to discuss ongoing PIO operations with everyone.

Got a chance to facilitate this panel discussion as we had spirited discussion on “no comment”, realistic expectations, favoritism, “off the record” vs truth. Outstanding discussion from everyone from Ohio, Kentucky, Illinois, Florida, and of course Indiana.

And if you were wondering, no doubt, we did review all in-class interviews.

Solid discussion on tips/tricks to use during oncamera interviews as well as some great techniques to use during a crisis.

Looking forward to tomorrow – final day as we form Voltron and move into JIC/JIS!!

@rusnivek

Day-1 of the FEMA Basic PIO Course in Indianapolis

Day-1 of the FEMA Basic PIO course here in Indianapolis!

Glad to be teaching with FEMA Master PIO Erica Creech…

…and WTFD Capt Mike Pruitt…

…and oh a quick surprise….FEMA Master PIO Rita Reith!

That’s right, for those of you keeping score, this is the first time 3 FEMA Master PIOs have taught the Basic PIO Course. Whoop whooop!

Don’t worry, we did some on camera interviews as well as some fun dialog with out class that hail from Indiana and Kentucky!

We talked about press conferences and the importance and the need for onscene communications not only with the news media, but also the general public. Like the breaking news coming out of Mercy Hospital in Chicago.

Also sharing some stories of breaking news in Cleveland.

Great dynamic and solid discussion from everyone who attended today’s first day of FEMA Basic PIO!

@rusnivek

Day-3 of the APIO course with the Master PIOs at FEMA’s EMI

Day-3 of the Advanced PIO course and today, we see some structure!

No doubt there was going to be some stuff on ICS forms because we got some…

…ICS-215s forms for the win!

And of course more interviews because evacuation and shelter information is super important. So bring on the interviews!

And yes, it’s not easy being green!

BTW-human with pet sheltering is totes important so make sure you know exactly what kind of message you want to pass on.

Lots of work on camera esp focusing in on joint press conferences…

…and of course solid reporter questions too.

#WeWearPinkOnWednesdays

At the end of the class, MPIOs initiated a panel discussion with Rita and I on public information.

PC: Joe

PC: Joe

Yep, an unfiltered look into PIO stuff for anyone. We as PIOs should not remain silent.

I am convinced that we are to share knowledge and enhance other PIO’s skills. Because “a rising tide raises all ships” right?

Reporting live from the External Affairs side of the house at the Emergency Management Institute…

@rusnivek

 

Day-2 of FEMA Basic Public Information Officer Program

Day-2 of FEMA’s Basic Public Information Officer Couse started out with reviews of all crisis interviews.


Collaborating on communications tactics with various agencies allows PIOs to craft the right message – esp in a disaster.


Erica had a chance to share JIC efforts from the Republican National Convention.


And you know I shared some tactics and tips on ascertaining open source info utilizing geolocation/metadata during a National Special Security Event. I also chatted briefly about tools field PIOs should use when deployed out.


After lunch we were fortunate enough to hear from a great panel discussion: Indiana State Police Sgt. John Perrine, the Information Officer for central Indiana and RTV6’s Investigative reporter Paris Lewbel.


Both panelists candidly shared information with everyone attending.


Side note: Sgt John Perrine is the brains behind the truly viral PSA hit on vehicles turn signals. Check it out here.

Great to work with so many pros today.

@rusnivek