Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek

 

During an emergency, amplify official information

We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.

Part of me thinks that min-informed people don’t believe in the power of social media.

Seasoned PIOs know the potential of social media.

However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.


Well said Capt Hsiung.

I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.

@rusnivek

Breaking search news…I mean Insta News

Breaking news…I mean Insta News.

Instagram now has a search bar function on their web platform.

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This means you can search for accounts, hashtags, terms, etc….from the search bar on top of their web platform. Also makes it easier for those that serve (in an analyst role) to find stuff.

Similar functions currently do exist on Facebook and Twitter.

This is just another tool that we can use to better improve our Insta skillz. Yep, that’s your skillz with a Z.

Time is short, so Gram good stuff.

@rusnivek

 

Your social media “disclaimer” means nothing-Safety-PIO-SM-14-011

 

When you place this disclaimer on your social media pages…

“My posts here do not at all reflect the views of my employers”

********It means nothing.******

justine-sacco-aids

What you do on social media reflects your employers.

Period.

@rusnivek