Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek

Day-2 of the new FEMA Region V COOP Course

Starting off day–2 of the new FEMA COOP class.

Solid discussion lead by Northwestern Medicine’s Continuity Manager Sam with our all-hazards pros on alternate locations including cold, warm, and hot EOCs.

Not only locations, but also triggers on when to move emergency operations centers. These kinds of discussions also spark debate on levels of activation as well as essential personnel. We openly discuss triggers and standards that help make it easy for COOP Managers and leadership to roll out their continuity plan.

As we identify specific incidents and actions needed, we can also assess viability of personnel and staff….ESSENTIAL staff to these secure national COOP locations like

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Additionally, we focus in on the importance of not only writing a plan, but also exercising a plan. Good dialog w/ Joe on the city of Aurora’s exercise plans.

While not as sexy as response or even preparedness, these kinds of continuity exercises test recovery. Can’t begin to tell you how important that is to your constituents esp when things are going to ūüí©. Catastrophic planning is only as good as your last exercise – trust me, when faced with crisis, people will not always do the most common sense thing.

Why is our agency leaning in on the COOP stuff? Well, if all goes according to my plan, we should have at five (5) Master Continuity Practitioners on our staff. Awwwww yeah!

As we close up, Sam leads the post test wrap up to evaluate that level II retention that FEMA EMI loves.

In the end, when you see the participants smiling and hearing their responses in how they are going to directly implement these new rollouts and changes to the plans….is so gratifying.

I am proud of the work we do in Emergency Management. As an instructor I expect a lot out of you. And your students most definitely do too.

As an instructor, your influence to your participants can generate enthusiasm beyond expectation. Dedication is critical to the success of your mission. I am thankful for all the smiles in our FEMA Region 5 COOP class on this #AlohaFriday.

@rusnivek

Brand new FEMA Region V COOP class Day-1

Kicking off the new FEMA Region 5 Continuity of Operations class here at the DuPage County Office of Homeland Security and Emergency Management.

Proud to have Northwestern Medicine’s Continuity Manager Sam Boyle and DuPage County Office of Homeland Security and Emergency Management Operations Supervisor Joe Joseph with us to share some of the changes with FCD-1, FCD-2, CC-1, HSPD5, PPD-8, NSPD-51, HSPD-20, and of course the NIMS update.

Mid-day discussion with Joe on the Continuity planning process with the new FEMA course materials for COOP focused around essential functions.

Look at those smiles!

All made to enhance the skills of our public safety partners.

Shout out to all the leadership and participants who took the time away from their desks to enhance their program’s ability to function beyond catastrophic incidents.

Also, for those that were paying attention on the day? Is it really the perfect date?

Hmmmm…

Boom.

COOP? Operations? Social Media? Public Information? Pop culture? Everything is a calculated because even in a FEMA class, we don’t miss a beat!

Welcome to my program. This is how we do things at our house.

@rusnivek

Debut the new FEMA COOP course in Illinois

Pretty excited. Starting tomorrow, we get to deliver the brand new FEMA COOP course.

With all the changes from FCD-2 and other national doctrine (including NIMS) – I am proud to be the first one to bring this course with FEMA Region V.

Totes #excited for Continuity of Operations!

@rusnivek

Necessity items because recovery is a long term operation 

Not everyone has the best access to daily needs. There are plenty of places that people can go to acquire food and necessities including government buildings.


Providing necessity items is a big piece of the  recovery process.

But helping the community back on it’s feet is crucial to normalcy.


The Florida Keys are on the road to recovery!

@rusnivek

Do you know your hometown? #PlanAhead now #NatlPrep

This week we focus in on how we plan to help our neighbors and community. Yes, your own community.

Learn more about local government and how your hometown provides service before, during, and after an emergency. #NatlPrep

Me and the Mayor of my hometown!

By getting more involved in local government, you can better serve your community and ultimately your neighbors. Trust me, in the past few months, I have talked to my neighbors a ton on preparedness efforts and general safety measures.

#PlanAhead and be neighborly.

@rusnivek