NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

FSC SUR? WTH?!?

There are days when you are comfortable in your space.

There are days when you feel uncomfortable in your space.

Then there are the days that you feel completely out of place and are trying like hell to survive. This moment was one of them.


That time I was put into a FSC role. Yep, I said I was assigned as the Finance Section Chief. Holy Mary Mother of God! As you guessed, I do not typically serve as the FSC so this was definitely out of my comfort zone. However, I was told that I needed to diversify my roles and try something new. Clearly, sink-or-swim time.

From the evaluators, I did an excellent job and navigated my section through several tough challenges. I am proud of my crew who filled their F/A roles extremely well. Hell yeah!

Special thanks to TEEX for an excellent course everyone should be required to attend.

What did I learn? Make sure you take the time to look inwards and see where growth is needed. Comfortable is easy. Challenging situations allow leaders to shine.

Be a leader.

@rusnivek