Demobilized from Hurricane Irma, now headed back out again

I just demobilized from Hurricane Irma. Total of 42 days.

One thought as I repack: I have never worked so hard and had to use ALL my learned PIO skills and tricks in just one disaster.

Few hours to make the turnaround in Cleveland.

Now headed to support another DHS mission with the US and Canada.


Evoking the famous quote from Ray Stantz: “Oh, I got to get some sleep, I’m dying.”

@rusnivek

Safety-PIO-SM-14-010-Appropriate-for-Social-Media ?

14-010: Appropriate for Social Media?
Agency: The back of the ambulance Topic(s):         Posting on SM
Date: Fall 2014 Platform:        Instagram

At times, social media is very emotional and many users like to share intimate moments with all their followers. The reality of social media is great…except when it is done inappropriately. That’s just what Instagram user rnashleeyyy_xx did in the back of an ambulance.

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“Love is in the air…” are great lyrics, however, I don’t believe this type of behavior is appropriate for an ambulance. This isn’t a hotel…real patient care occurs in the back of the ambulance! This is a professional environment. Keep it that way.

 

Also, I am fairly sure Zeus didn’t write that in his SOGs. No matter the justification, people will immediately judge and in the court of public opinion, these actions are not considered professional. And no, the caption/description will not deter or change focus as the visual image hits the news.

 

So basically, stop making out in the back of the ambulance.

 

The amount of stuff that happens back here is enough to scare an entire country. Infection control alone should be enough of a deterrent. Think about it.

 

Any agency on social media should have a social media strategy and a plan that includes guidelines on how employees should use social media and who they interact with. The plan can outline how members should conduct activities on social media as well as identify dangers on how, if used inappropriately, will reflect poorly upon the agency. No matter your threshold of acceptance or approval, monitor your employees use of social media. They are a direct reflection on your agency, your brand, and you.

 

General social media tips to keep in mind:

  1. Know what your employees are posting on social media platforms.
  2. Your employees are a direct representation of your brand/image on social media.
  3. The disclaimer “My views expressed here do not reflect my employer’s views” will NOT hold up in court.
  4. Regularly search for your agency’s name to monitor the online discussion(s).
  5. You work hard to build your brand on social media…Keep it that way.

 

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

Safety-PIO-SM-14-010-Appropriate-for-Social-Media-a

 

LinkedIn’s flawed new custom background

If you haven’t checked out your LinkedIn profile in a while, you should.

LinkedIn

The new feature JUST added is supposedly this background image (similar to Facebook’s Cover Photo or Twitter’s Header) will make you more appealing business minded individuals.

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LinkedIn uses the term, “Make your profile stand out with a custom background”

Ahem.

IMHO: It sucks. If your image you upload is not 1400 x 425 pixels, programming will  distort the image. Big time fug.

No one likes fuzzy pictures.

Unless of course you are a bear. Bears like fuzzy pictures.

And we all know, bears do not use LinkedIn regularly.

@rusnivek

One gallon of water per day per person – 48 bottles! #NatlPrep #Prepared2014

Midstream in the third week of 2014 National Preparedness Month.

“Be Disaster Aware, Take Action to Prepare”

Are you drowning in these preparedness tips yet?

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Build an Emergency Kit

#16: One Gallon of water per day / per person. Calculated for you = 48 bottles of water per person in your #Prepared2014 kit! #NatlPrep

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So let’s do some simple calculations now.

1 bottled water = 8 oz of water

16 ounces of water = 1 pint of water

8 pints of water = 1 gallon of water

The recommendation is that every person has a gallon of water per day per person.

*****That means you need at least 16 bottles of water per person per day.*****

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If you just whispered ERMAHGERD….then you should buy some water today.

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This one is not negotiable…get it now. A case of bottled water is relatively cheap…like $3 for a case. Cheap. Do it.

Few tips once you get your water

  • Store your cases of bottled water in a cool dark place that is low to the ground.
  • So to keep your items fresh, make sure you rotate your bottled water regularly.
  • Not only for yourself, make sure you have enough water for your family.
  • I am not brand specific. Trust me, during an emergency, you will not be brand specific either.
  • Try to keep them in the shrink-wrapped. It’ll make it easier to move when needed.
  • Try to purchase clear bottles. It will help you see what’s inside.
  • Clear water bottles also can be used to amplify/diffuse a flashlight.

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Keep in mind, during an emergency, this is a very common sight.

Empty-Shelves

So don’t let this happen to you.

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Get your preparedness kit with water together today!

@rusnivek