Today at 1017 #ShakeOut

Today is International ShakeOut day where at 10:17am (your time zone) we should all practice earthquake safety!

Soooooo, in case you need some ideas on what to do, here is my plan.

Seems like FEMA Region-8 approves!

Shout out to the FEMA Region-8 peeps who ran the Twitter #ShakeOutChat yesterday. Lots of great ideas on preparedness as well as what to do during an earthquake.

So no matter who or where you are…

Take a moment and assess your options BEFORE an earthquake strikes.

For more information on earthquake preparedness tips, check out Ready.Gov earthquake‘s page!

@rusnivek

Are you ready for the 2019 International ShakeOut day?

The International ShakeOut Day is October 17! That’s just t-minus two days away!

To prepare for tomorrow’s earthquake exercise, I wanted to push the preferred infographic that you can use and share with all your constituents.

Hey PIO! Don’t forget that your messaging needs to address all audiences.

Do I practice what I preach? Yep.

And to boot, I also encourage and exercise WITH my fellow class attendees to participate in our class activities too.

Awwww yeah!

Shout out to my friends in San Jose, CA for the great example of earthquake preparedness!

So get yourself ready for some shake-shake action!

@rusnivek

Demobilized from Hurricane Irma, now headed back out again

I just demobilized from Hurricane Irma. Total of 42 days.

One thought as I repack: I have never worked so hard and had to use ALL my learned PIO skills and tricks in just one disaster.

Few hours to make the turnaround in Cleveland.

Now headed to support another DHS mission with the US and Canada.


Evoking the famous quote from Ray Stantz: “Oh, I got to get some sleep, I’m dying.”

@rusnivek

Safety-PIO-SM-14-010-Appropriate-for-Social-Media ?

14-010: Appropriate for Social Media?
Agency: The back of the ambulance Topic(s):         Posting on SM
Date: Fall 2014 Platform:        Instagram

At times, social media is very emotional and many users like to share intimate moments with all their followers. The reality of social media is great…except when it is done inappropriately. That’s just what Instagram user rnashleeyyy_xx did in the back of an ambulance.

IMG_1752

 

“Love is in the air…” are great lyrics, however, I don’t believe this type of behavior is appropriate for an ambulance. This isn’t a hotel…real patient care occurs in the back of the ambulance! This is a professional environment. Keep it that way.

 

Also, I am fairly sure Zeus didn’t write that in his SOGs. No matter the justification, people will immediately judge and in the court of public opinion, these actions are not considered professional. And no, the caption/description will not deter or change focus as the visual image hits the news.

 

So basically, stop making out in the back of the ambulance.

 

The amount of stuff that happens back here is enough to scare an entire country. Infection control alone should be enough of a deterrent. Think about it.

 

Any agency on social media should have a social media strategy and a plan that includes guidelines on how employees should use social media and who they interact with. The plan can outline how members should conduct activities on social media as well as identify dangers on how, if used inappropriately, will reflect poorly upon the agency. No matter your threshold of acceptance or approval, monitor your employees use of social media. They are a direct reflection on your agency, your brand, and you.

 

General social media tips to keep in mind:

  1. Know what your employees are posting on social media platforms.
  2. Your employees are a direct representation of your brand/image on social media.
  3. The disclaimer “My views expressed here do not reflect my employer’s views” will NOT hold up in court.
  4. Regularly search for your agency’s name to monitor the online discussion(s).
  5. You work hard to build your brand on social media…Keep it that way.

 

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

Safety-PIO-SM-14-010-Appropriate-for-Social-Media-a