Blizzard Warning in effect – NWS

Yep, I was right.

aka the official Blizzard Warning

@NWSChicago: As has been emphasized, we urge you to postpone all non-emergency travel tonight. However, if you absolutely must travel, for IL road conditions via , call 1-800-452-4368 or go to: Keep this phone no. & link handy for Mon AM commute.

*Sigh*

I had a sinking feeling that no one was going to show up for class this morning.

No pun intended.

@rusnivek

 

Children’s book on Hurricane Watch

Since it’s quiet in the office today, I’ve been assessing a few new kid preparedness and teaching tools.


Do you think Melissa has one on “Hurricane Warning” too?

Teach your kids about being safe and heeding all warnings from your local National Weather Service (NWS) office, Emergency Management officials, and public safety professionals.

@rusnivek

Are there differences in an Advisory or a Watch or Warning? #Winter #Weather #OHWx

Hello there! Do you know the differences Advisories vs Watches vs Warnings??

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Advisory – A less severe winter weather event that is imminent.

Watch – The potential exists for a significant or dangerous weather event.

Warning – A significant or dangerous weather event that is imminent

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Few other bits of info from the NOAA / National Weather Service:

Hazardous Weather Outlook – The Hazardous Weather Outlook usually provides three to seven-day advance notice of a hazardous winter weather event which has the potential to threaten life or property.

Short Term Forecast – Describes the weather in the local area and includes a short-range forecast (usually not more than six hours). This product will be updated more frequently when it is used during active weather. This product is also sometimes referred to as a “NOWcast.”

Special Weather Statement – Designed to alert the public to a short term hazardous weather threat within twelve hours of occurrence, which may require a heightened level of awareness or action.

 

@rusnivek

 

Bueller? On the highway?

“My best friend’s sister’s boyfriend brother’s girlfriend, heard from this guy who knows this kid who’s going with the girl who saw Ferris pass out at 31 Flavors last night…”

Numerous government agencies are constantly trying to engage with the general public in every community. Keep up the good work ESF-03 and PIOs!

It must be serious.

Reporting live from the highway –  #SaveFerris

@rusnivek

Hurricane: Watch vs Warning #NatlPrep #Hurricane

For hurricanes, do you know the difference between Watch vs Warning?

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and

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Simple huh?

For more information, check out FEMA’s Ready.Gov program.

And be prepared for the next hurricane!

Don’t wait. Communicate. Make your emergency plan today.

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Awwww yeah, I’m talking about hurricanes on a Windsday.

@rusnivek

Precise Emergency Messaging Safety-PIO-SM-14-002

14-002: Precise Emergency Messaging
Agency: Indianapolis Motor Speedway Topic(s):         Emergency Messaging
Date: Summer 2014 Platform:        General

Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.

You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.

On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.

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Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?

Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.

A more effective messaging and follow-up post should have read:

DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!

Safe SHELTERS are located at AREA X and GATE X

By phrasing it this way:

1. Your message is short, sweet, and to the point.

2. Capital letters will grab the attention of your audience and convey urgency.

3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.

4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.

5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.

 

All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.

Time is valuable, so post good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001