Day-2 of the FEMA Basic PIO Course here in KY

Day-2 of the FEMA Basic Public Information Officer Course here.

Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.

Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.

Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.

And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!

As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.

With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.

By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.

As PIOs, we are beholden to so many audiences.

  • Public
  • Media
  • Leadership
  • Our internal teams.

At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.

Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.

Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.

Looking forward to tomorrow’s FEMA JIC/JIS course!

Reporting live from the EOC….

@rusnviek

Mean people do not like severe weather warnings

Dear general public: Stop being mean to the National Weather Service, State/Local government public safety, and news reporters.

When “breaking news” occurs pertaining to safety, please adhere to the warnings put forth by the official sources.

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Again, stop being mean!

Most reporters are generally nice and they want to report the facts.

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For your protection, heed all safety warnings from official sources.

@rusnivek

 

Final day of training at DCHSEMA #NatlPrep

Second and last day of our training at DC’s Homeland Security Emergency Management Agency.

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Again, glad to have so many partners in public safety participating esp from the intelligence community.

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Also excited to finally make it to NOAA/NWS Headquarters! Special thanks to my old friend and PIO extraordinaire Cindy.

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Every single Emergency Management class is all about building relationships. No matter NIMS/ICS, EOC, Hazardous Weather, Intelligence, or Social Media – build your network of trusted partners in public safety.

Super glad to see so much participation during September: National Preparedness Month aka my favorite month! #NatlPrep

@rusnivek

Are you violating Facebook’s Terms of Service? Safety-PIO-SM-15-004

15-004: Are you violating Facebook’s Terms of Service?
Agency: Various public safety agencies Topic(s):         Facebook organization page
Date: 07-31-15 Platform:        Facebook

Facebook has a wide audience and many public safety agencies have taken to Facebook to promote their efforts. However, many agencies have created the wrong type of account on Facebook.

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By creating your agency’s page as a person on Facebook, you are violating Facebook’s terms of service. And if you are going to ask, Facebook administration has the right to immediately delete everything. Yikes.

By registering your agency as an ORGANIZATIONAL PAGE, you can take advantage of Facebook’s analytics. This information is incredibly valuable as you evaluate who, what, at what time, and most importantly the how and why they are searching/visiting your agency’s organizational page.

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Facebook readily asks if you know people and displays their basic account information. Facebook’s goal is to increase your networks by showcasing people that are similar to you. If you happen to see one of your neighboring public safety agencies who may have incorrectly registered a Facebook personal account, take the time to inform them on changing their account from a personal page to an organizational page.

Likes? As an organization, can I like other pages? Yes, as an organizational page, you can like other agencies too. Through Facebook likes, you can showcase to your trusted network of similar public safety agencies.

Remember, social media is about how you can amplify your networks and positively engage your constituents. We are constantly strengthening our relationships with similar groups – all in the name of safety.

Look, we all need to be good stewards of our public safety brand. All Emergency Support Functions (ESFs) need to constantly support each other and help agencies who need some social media guidance.

By double checking your agency and your partner agencies.

  1. You can be compliant with Facebook’s Terms of Service agreement.
  2. You can ascertain detailed visitor demographics free from Facebook’s organizational analytical information.

Time is valuable, so post good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-004-PersonalOrOrganizationalOnFacebook

 

 

 

 

 

 

Press credentials discussed

We talked a little about press credentials last week in our Ohio Emergency Management Agency (OEMA) Basic Public Information Officer (PIO) class. Here’s an example of Chicago’s press creds.

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(Some of you may remember Erin Kennedy from WKYC 3 here in Cleveland).

PIO Pro Tip: Build trusted relationships w/ the media prior to an incident.

@rusnivek

 

Free Tips because October is National Cyber Security Awareness Month #WOPR

October is National Cyber Security Awareness Month!

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Here’s a few tips that could help you to enhance your Cyber protection:

  • Don’t click on strange or funky links.
  • Make sure your antivirus software is regularly updated.

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  • Only click on links that are from trusted sources.
  • Download the latest updates/patches for your computer programs.
  • Monitor and review your child’s online activity.

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  • Backup all your files regularly.
  • DO NOT click or play weird computer games like Global Thermonuclear War

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  • And please DO NOT talk to computers named Joshua.

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“How about a nice game of chess?”

@rusnivek