Reviewing performance evaluations for Hurricane Irma’s response

Spending my Sunday reading through paperwork, demobilization emails, and my performance evaluations from Hurricane Irma’s disaster response.


“Mr. Sur is “a model for the agency.'” – FEMA Division Supervisor Mark Landry (Federal Coordinating Officer cadre).

*blush*

Just glad to be a part of the FEMA disaster response to help my fellow Americans.

@rusnivek

Final day of Ohio EMA’s Emergency Planning Course

Second and final day of our Ohio EMA Emergency Planning course!

We are going to dive deep into CPG-101 and talk about how we can increase our ability to write better EOP base plans and enhance our annexes.

All four groups firing all the way as they work through challenges in formulation of SMEs for plans.

Dynamic chatter esp focusing in on American Red Cross and Emergency Management when it comes to bringing people to the table.

Dove deep into how CPG101 applies, incorporating the NRF, lots on NIMS compliance, and of course ICS requirements. Discussion also lead to a few case studies including Hurricane Jacob Cat-5 to Cat-2 hit.

Also fortunate to have key players from CERT, HAM, EM, and law enforcement at the table discussing challenges with paid vs volunteer staffing and accounting for resources.

I want to give a major shoutout to Alicen and Tim for their hospitality this week for the Ohio EMA G-235 course. Most gracious and hospitable course coordinators.

Now go forth and formulate good EOPs!

@rusnivek

Many in government did NOT yield to standard NIMS ICS principles today

Lots of discussion around the speech from Benjamin Netanyahu today.

I mean, lots of ICS violations from the speech today.

My POVs:

1. Only the Incident Commander should brief his G&GSF.

2. LOFRs need to pay better attention to on site VIP visits and make sure it doesn’t disrupt Ops.

3. Other agency reps or SMEs should submit comms approval on messages through the LOFR. IC approval is a must.

4. IC and PSC should be primary on the SMART Objectives. TFs or STs or Single resources should not be weighing in on strategic direction.

5. Play here in your own sandbox. We got bigger national issues to worry about.

In case you needed a NIMS ICS-207 review

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@rusnivek

AAR / IP on the Toledo Water Contamination today

I’m facilitating the After-Action-Review / Improvement Plan for Fulton County from the Toledo Water Contamination.

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Lots of discussion from this all-hazards group of pros.

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Good Emergency Management discussions today!

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Most importantly, glad to see lots of engagement from everyone here.

@rusnivek

Precise Emergency Messaging Safety-PIO-SM-14-002

14-002: Precise Emergency Messaging
Agency: Indianapolis Motor Speedway Topic(s):         Emergency Messaging
Date: Summer 2014 Platform:        General

Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.

You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.

On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.

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Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?

Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.

A more effective messaging and follow-up post should have read:

DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!

Safe SHELTERS are located at AREA X and GATE X

By phrasing it this way:

1. Your message is short, sweet, and to the point.

2. Capital letters will grab the attention of your audience and convey urgency.

3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.

4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.

5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.

 

All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.

Time is valuable, so post good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

The made up #hashtag Safety-PIO-SM-14-001

 

14-001: The made up #hashtag
Agency: Bath Township Fire Topic(s):         Prevention and engagement
Date: Spring 2014 Platform:        Twitter

Twice a year, moving our clocks ahead/behind one hour for daylight savings time provides all of us public safety the opportunity to push an easy fire safety tip to our constituents. It’s a good time to remind folks to test their smoke alarms. That’s what BTFD FC did when they posted this message on twitter, which included the #gopushthebuttton hashtag.

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Keep in mind that Twitter’s mantra is short concise messaging limited to 140 characters. The idea behind a hashtag is to pair your tweet with other tweets out in the twittersverse. So I did a quick search for #gopushthebutton and found only one tweet from BTFD FC. With no other tweets using that hashtags, using #gopushthebutton was just wasted characters.

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If you use irrelevant or made up hashtags, all you end up doing is wasting valuable space. Long tweets do not allow your followers the room to retweet your valuable content to their followers because of 140 maximum character counts.

A more effective tweet could have read:

Test every smoke alarm & CO detector in your home today. An easy safety reminder from XXFD. More info? www.XXFD.org

 

By phrasing it this way:

1. You have more visibility by reminding your followers test both smoke and CO detectors.

2. Twitter shows your twitter handle and name with the tweet, so don’t waste space by repeating information already in plain sight.

3. Do not use a made up hashtag as it will confuse your followers. In a serious tweet, use a serious hashtag.

4. Using the word “easy” will likely get your followers to complete a task because it’s easy.

5. Or consider using a more popular hashtag. In this case, #daylightsavings or #springforward

6. Reference your website for more information on detectors. Also you are establishing your agency as a trusted source with good information. And through analytics, you can also track how many people visited your tweeted website which could assist in quantifying your social media efforts.

 

Time is valuable, so tweet good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

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