Quick social media note: During a national crisis/event, turn off your scheduled posts/tweets.
Last night, I watched as numerous agencies continue (or forget) to stop their auto scheduling programs last night. C’mon, I talk about that in class! If you don’t turn off your auto posts/tweets, your constituents and consumers will perceive you as being insensitive to the current events.
After the horrific shooting at the Aurora, Colorado Theatres on 07-19-14, NRA social media team autoposted this tweet via HootSuite on 07-20-14. Tweet was viewed as inappropriate as shootings/gun violence/tragedy was the major discussion of the day. Tweet was perceived as inappropriate and insensitive.
After all, social media is about being social and talking about #trending topics right? (Think of it as a digital water cooler)
After the Boston Bombing incident, many brands and organizations expressed thoughts and prayers for those involved in this egregious tragedy. Public perception? Simple and thoughtful.
Now I know what you are saying – “But national events don’t play any part in our daily operations.” WRONG!, your image is based on perception and being mindful or relevant to a national event will help your readers embrace your greater good.
Now what is considered a national event? Well, that is for your organization to decide. My opinion? I would err on the side of conservative judgment.
Oh you know, just checking out CNN’s world headquarters. #YouSoFancy
Also got a chance to see behind the scenes at HLN (formerly Headline News). Despite going through a newer format in the last 3-5 years, I’ve been a fan since the days of 30 minute repeat news as well a Linda Stouffer, Chuck Roberts, Lynn Russell, Wolfie, Jeanne Moos, etc….All from the 80s.
Also found out Mike Gallanos is pretty funny IRL too.
Oh the fun news antics behind the scenes….
Mahalos to the crews at CNN…including CNN News Editor @RyanSloanCNN.