Quick social media note: During a national crisis/event, turn off your scheduled posts/tweets.
Last night, I watched as numerous agencies continue (or forget) to stop their auto scheduling programs last night. C’mon, I talk about that in class! If you don’t turn off your auto posts/tweets, your constituents and consumers will perceive you as being insensitive to the current events.
After all, social media is about being social and talking about #trending topics right? (Think of it as a digital water cooler)
Now I know what you are saying – “But national events don’t play any part in our daily operations.” WRONG!, your image is based on perception and being mindful or relevant to a national event will help your readers embrace your greater good.
Now what is considered a national event? Well, that is for your organization to decide. My opinion? I would err on the side of conservative judgment.