Cold Water Challenge aka IceBucketChallenge

So I was called out on the Cold Water Challenge by
1. Amanda Ball, Outreach Coordinator at MedFlight of Ohio
2. Mark Ramach, Retired Brook Park Fire Chief
3. Firefighter/Paramedic Andy Morales, Cleveland ARFF
4. Ken Ledford, Bedford Heights Fire Chief

Since Amanda was the first one to call me out, I have given her the nod to dump an entire cooler full of ice water on me.


Special thanks to Truck-2 on the assist.

So I’m calling out:
1. Erica Creech, Communications Manager of Cleveland Water
2. John O’Brien, Communications Specialist of Cuyahoga County Sheriffs
3. Gayle Celebreeze, Flight Nurse from University Hospitals MedEvac
4. Andrew Doyle, Firefighter Paramedic with Baltimore City Fire

You have 24-hours.
Starting now.

@rusnivek’s Top-6 Public Safety / PIO social media tips…for free

I had a thought this AM..I need to provide you more public safety social media tips. And since you only have 30 seconds to spare, maybe less, I’ll keep it very short.

SO, here’s part-1 of my top 6 SM tips for public safety professionals / Public Information Officers (PIOs). And yes, it’s free for you.

@rusnivek Social Media Tip-1: Post it first (because they don’t interview the runner-up).

If you don’t post it first, someone else will be first to tell your story.

And that’s going to suck…because only you tell your story the best.

It only takes a few minutes to tell your story. 

It takes a TON of money and time to fix the wrong story, and then to tell it right.

To put things in perspective, “There are no points for second place.”


Tip-1: Post it first (because they don’t interview the runner-up).