FEMA Basic PIO Day-1 at Summit County (OH) Public Health

Another fine start to the FEMA Basic Public Information Officer class here in Summit County, Ohio!

Many thanks to the pros at the Summit County Health Department who are hosting this week’s class.

Outstanding hospitality as always!

And of course special thanks to Jena Beckett and the team from Summit County EMA for enhancing their team’s knowledge on the fun of being a Public Information Officer!

We are in the command room this week so you know it’s serious!

As always, we lay the groundwork for successful operations for any PIO.

But we also share real-world experiences that could help in their daily routines to better their visibility. And yes, of course we still do all the media mock interviews.

Public health is a great partner when it comes to outbreaks and opioid intervention tactics so many of our participants opted to test their media skills on an outbreak and response.

Also great to have former Columbus newsies Rachel Feeley on our PIO side (now with Ohio Department of Health) as we continue our mock interviews for everyone.

See, deep down inside, some reporters want to be public safety PIOs. ūü§£

For those newly assigned PIOs, we get them on camera as soon as possible!

The whole idea is that we expose new PIOs to this kind of media interview(s) so they aren’t shocked the first time they do it in real life. It’s always a bit more nerve racking when you are n00b PIO and have a bunch of mics and high intensity lights shoved in your face during the start of a major disaster or crisis.

Aaaaaaaaaaaaaand finally, a big shout out to my team across this great nation as FEMA turns 40 this week!

Here’s a quick video that External Affairs put together.

Proud to work along side all of you through countless disasters.
@rusnivek

Ahhh another packed July!

Hello July! Is it really 3Q already?!?

First week I’ll be teaching another FEMA’s Basic PIO Course with JIC/JIS at WTFD. (How about them acronyms!)

Second week will be another ICS-400 course in the Emergency Operations Center

Along with another JIC/JIS course, third week will be spent at the COOP site. Wheeee.

Fourth week will include another PIO exercise specifically focusing in on social media. I’ll also need to confirm our 3Q PIO/PAO Training with NBC for our TaskForce.

Lots of planning meeting sprinkled into the mix and randomly working out of the COOP site will test operational readiness. Fun times.

@rusnivek

 

@rusnivek‚Äôs Top-6 Public Safety / PIO social media tip-2 ‚Ķfor free

@rusnivek’s Top-6 Public Safety / PIO Social Media tips…for free

Again, I need to provide you more public safety social media tips. And since you have very little time in the day to spare, maybe you can read this while going down the elevator. Again, I’ll keep it short.

Here’s part-2 of my top 6 SM tips for public safety professionals / Public Information Officers (PIOs). And yes, it’s still free for you.

@rusnivek¬†Social Media Tip-2: Every post, every avenue, every audience…anytime.

With so many different avenues of social media, one person cannot conceivably keep up with every emerging new program.

Pick a few platforms that work for you and that your audience mainly uses and post. Make it pertinent to your mission, make those posts reflect your organization’s objectives and goals, but most importantly, feed it.

Don’t be such a stickler about posting every day at the same bat time, at same bat place, on the same bat things. Change it up make your audience crave your info and make them check your feed incessantly for information they need.

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During an emergency, don’t just decide “Oh now is the time we should start to…”

STOP <SMH>  cause you are already dead in the water. #FAIL

So feed it anytime. It only takes a few minutes to feed it. Do it now.

Tip-2: Every post, every avenue, every audience…anytime.

@rusnivek