This week, we are starting another G290…

Another great start to a solid G-290: Basic PIO Course with WTFD.


Greetings and welcome to everyone in Region-5 by Capt Mike Pruitt.


Started out the morning with building a base of core PIO principals including reviewing writing that targets a specific target audience.

Photo credit: M. Pruitt

Ahem. Press releases are almost dead.

Erica talked about how critical Incident Communications Analysis plays a big part in how our audience uses/digests information.


We started all the on-camera interviews after lunch. Lots of great interviews…

Photo credit: M. Pruitt

…and solid techniques showcased in the field interview exercises…

Photo credit: M. Pruitt

…many of the participants are already functioning as PIOs within their own communities.

Photo credit: M. Pruitt

Group work in the afternoon…


…with more discussion and reporting out of critical facts while writing talking points.


We are so fortunate to have such a diverse class of participants willing to share information.

Reporting live from the most funnest PIO class ever…

@rusnivek

Press credentials discussed

We talked a little about press credentials last week in our Ohio Emergency Management Agency (OEMA) Basic Public Information Officer (PIO) class. Here’s an example of Chicago’s press creds.

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(Some of you may remember Erin Kennedy from WKYC 3 here in Cleveland).

PIO Pro Tip: Build trusted relationships w/ the media prior to an incident.

@rusnivek

 

A lonely shortened Facebook link on Twitter – Safety-PIO-SM-14-004

14-004: A lonely shortened Facebook link on Twitter
Agency: South Central Sierra Interagency IMT Topic(s):         Shared information/update
Date: Summer 2014 Platform:        Twitter

 

Speed is primarily the reason why everyone loves social media…especially Twitter. Many agencies use social media to provide updates and information when assigned to certain incidents. That’s what the South Central Sierra Interagency Incident Management Team did during the French Fire in California when they pushed this lonely shortened Facebook link out on Twitter.

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I get that 140 character max on Twitter is short…and you have lots to say…and you don’t have time…and blah blah blah. Everyone else doesn’t have time too. But pushing a non-descript link, does raise a concern that perhaps your account has been compromised by spam bots. Your agency has worked diligently to establish solid working relationships. During an emergency is the WORST time for your audience to question and/or ignore your official accounts with trusted reliable information.

 

If your social media plan calls for directing all efforts to Facebook as the primary source of information, a Public Information Officer (PIO) should still take the time to provide a little information (like a short description) on other platforms driving the traffic to that primary source. Providing just a link is not enough.

In the PIO business, we are forced to be precise, however just providing a link pertaining to a dangerous situation or disasters will not be enough to satiate the Twittersphere’s social interest.

 

Audiences change on various social media platforms, however, many agencies *think* they are all the same.

Knowing your audience is the hallmark of success. If you pair your Facebook and Twitter accounts to save time and to pass the exact same message – you should consider separating them now. Remember, you write/post/share information differently on various social media platforms.

 

A more effective tweet could have read:

Still assigned to the French Fire here in California-Check out pictures frm @BLMNational Interagency Fire fb.me/1BV35Tytx #CAWildfire

By phrasing it this way:

  1. You have more visibility by informing your followers that your team is still assigned to the incident.
  2. The link looks less spammy and readers know what the specific content is in the link.
  3. Your #hashtag will give more information about the current overall disaster/emergency.
  4. Your readers are likely to click on this hyperlink because it will take them to a picture. People love pictures.
  5. Your agency shows coordinated efforts with national response agencies when you use @mentions on twitter.

 

Time is valuable, so tweet good stuff.

 

@rusnivek

 

***To download this as a single-page printable format, click this: ALonelyShortenedFacebookLinkOnTwitter-Safety-PIO-SM-14-004a

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Punctuation matters…just ask @AP #SMEM #PIO

If you ever thought punctuation doesn’t matter…just ask the Associated Press right now.

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In 9 minutes, the Twitterverse went bonkers. AP was forced to respond.

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Punctuation matters peeps.

@rusnivek