Everyone’s talking about PokemonGo #PG

So far, this is making me feel guilty for abandoning my Second Life personna and my Tomagochi I got as a gift.

 

Pokemon Go is a free-to-play, GPS based augmented reality mobile game developed by Niantic for iOS and Android devices. It was initially released in July 2016. The game allows players to capture, battle, and train virtual Pokemon who appear throughout the real world. Although the game is free-to-play, it supports in-app purchases. (Wikipedia)

 
Keep in mind, I did not grow up with Pokémon so I don’t think I have quite the attraction/ nostalgia to this game compared to others in the Nintendo targeted 19-34 age bracket.

 

However, this does show an interesting market shift as virtual reality aka augmented reality starts to integrate into our digital platforms seamlessly through social media. Oh yeah, the geolocation piece of this #gamification is total icing on the cake too. 

Be safe and don’t get “lured” into something bad.

@rusnivek

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