Doing some media stuff today w/ WKYC-3 (NBC Affiliate) in Akron.

Working with WKYC Reporter Jasmine Monroe (@MONROEWKYC) and Photojournalist Carl Bachtel. 

Building  relationships and strengthening partnerships are easy ways we as PIOs can enhance our partnerships before a disaster or emergency. 

Quick side note: They prefer tweets, Facebook posts, and text messages more than the traditional press release.

We discussed so many other challenges PIO and media teams face including telling the truth, don’t hide from the media, and of course professional respect/courtesy on the scene. Yep. All the same things we talk about in class huh?

#ToldYouSo

And of course it’s #AlohaFriday so you know, I gotta share the Aloha spirit.

Thanks again to Jasmine, Carl, and the news team at WKYC.

@rusnivek