Breaking news: YikYak now allows pictures!

For those that have not used it, YikYak is a social media mobile app on iOS and Android that allows people to anonymously create and view posts (aka Yaks) within a close proximity of the user. The Yaks that are posted can be voted up or down by other users which will propel them higher on the list of conversational threads. Many college and local high school kids are using this app as a virtual/digital message/corkboard.

Soooooo, is that a good thing or bad thing?

• Good because pictures always help enhance information gathering.
• Bad because…well…it’s anonymous pictures.
• Bad because it’s anonymous.
• Bad because it’s proximity…which means in order to use YikYak, you have to be close.

I bet you are thinking YikYak is all just fun petty stuff. But before you think it’s all just a playful game, think about the potential of menacing/bullying. Now think about it from the law enforcement side where we need to track anonymously posted information for evidence.

Ride the Yak.

Time is valuable, so Yak good stuff.

@rusnivek