I had a GREAT time at the Hamilton County Emergency Operations Center aka the ROC.
Much mahalos to Barry and his crews for the hospitality.
Looking forward to returning in about a month to debut a new FEMA project.
Breaking it down for my fellow peeps and PIOs here at the Cincinnati EOC.
Region-5 baby! Our yearly class here in Cinci.
Personal observation: Our great country’s founding President would have never taken a holiday to celebrate himself.
in 2014, here are the top search terms that were searched on Google.
From this list, my question is why “flappy birds”? Gaming?
And why is mobile gaming still eeking into mainstream Google searches?
Maybe I should dial into the W.O.P.R. again.
| 15-002: Tornado or ICBM launch? | |
| Agency: ReadyOC | Topic(s): Picture and hashtag use |
| Date: 02-13-15 | Platform: Instagram |
Pictures are such an important part of every social media post. Instagram is mainly based on pictures and hashtags to engage all users. This was evident when Orange County’s Emergency Preparedness team posted this on their Instagram feed.
To the untrained eye, it does seem like a severe microstorm/cloud/tornado. However, the picture shows a launch of a rocket pulled from google images or desktop computer wallpaper. Furthermore, this post could also be misconstrewed as a missile/ICBM launch or an attack on US soil.
Finding original content is tough, but professionals take the time to discern the little details in the pictures to showcase the safety theme and share actionable information. It is our duty to correctly inform the public on dangers that we encounter. We also must strive to provide actionable information with our engagement digital strategies.
If ReadyOC used the correct picture of a tornado, adding safety tips to the post (like those featured below) could have enhanced their theme.
“Monitor weather reports provided by your local media. #NWS #NOAA #Tornado #Prepared2015”
or
“If there is a power outage, have extra batteries for a battery-operated radio and your cell phone including your cell phone charger #Tornado #Prepared2015”
or
“Consider buying a NOAA Weather Radio/All Hazards receiver, which receives broadcast alerts directly from the National Weather Service #NWS #Tornado #Prepared2015”
Right now, the hashtag #photography is unnecessary because it doesn’t relate to the post. Remember social media, especially Instagram, is a visual medium. Your reader’s Instagram feed space is at a premium.
By laying it out this way:
Time is valuable, so gram good stuff.
To download the one-pager, click on the link here: Safety-PIO-SM-15-002-TornadoOrICBMLaunch
The US Department of the Interior’s Valentine’s Day video is outstanding!
I MAY have gotten teary-eyed watching it.
Big news peeps!
SAVE THE DATE: Thursday February 26, 2015
Time: 1400-1500 EST
Location: Twitter
Hashtag: #PrepareAthon
Ready your best preparedness plans…
More to come.
Got a chance to talk to Texas Veterinary Emergency Team PIO Angela Clendenin at the International Disaster Conference & Expo in New Orleans.
(In my best Texas voice) This particular team is fixin to deploy out with Texas Task Force-1 to support the K9 teams that operate during disasters. They also support the animals that are found during the disasters too.
Additionally, their 4th year residents deploy out with the teams. This active deployment allows them to gain real disaster experience and support others in a challenging environment.
I wish I had these kinds of teams when we were operating during Hurricane Katrina/Rita in Louisiana’s Lower 9th Ward (St. Bernard Parish).
Check out more of their services
vetmed.tamu.edu/vet
While not really recognized by FEMA as a support team, this kind of thinking outside of the box is a great example of how emergency management professionals are truly encompassing the All-Hazards approach to disaster response.
Good to see so much emphasis put on event planning and pre-staged apparatus for events ongoing in NOLA.
Just the sheer number of agencies involved is a clear sign that emergency agencies here truly believe in the all-hazards mantra.
Well done to all visible and unmarked agencies involved in providing public safety.
Where is @rusnivek? 