Some transitional or bridging phrases because you know… #PIO #PAO #ESF15

Just watched a ton of interviews on TV. So, is “You know…” the new “Um….”

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C’mon peeps. We are all capable of doing better.

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For those that need a little help, reference your cue/quiet cards with transitional/bridging phrases.

  • “We need to focus in on…”
  • “Let me reiterate the main problem here is…”
  • “Another factor to consider is…”
  • “Oh, that reminds me…”

Remember, your audience doesn’t know…so help them, well, you know…

@rusnivek

 

Final day of instructing Ohio EMA’s Basic Public Information Officers Course

Final day of the Ohio Emergency Management Agency’s Basic Public Information Officer Course (G-290). Kaboom!

Before class started, we pumped a little Billy Joel through the ECC&C speakers.

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We talked about what kind of information needs to be disseminated including categorizing messages by priority. Obviously, we discussed various social media platforms and a few publishing options to maximize visibility.

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Basically, it still comes down to maximizing our efforts during a disaster or emergency.

Working in groups, all participants formulated action items to implement at their agencies. Incidentally, this is truly the reason why so many ICS classes exercise in groups…is to help facilitate open dialogue. Building relationships is easier in an open classroom setting.

And yes, 0300 is NOT the time to be meeting fellow public safety professionals for the first time in the EOC.

As a group, we evaluated everyone’s TV PIO interview.

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Everyone shared constructive recommendations with the entire class. Everyone.

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In fact, the private industry crew really enjoyed the training and wanted to work/train more closely with various public safety agencies (Hmmmm, I sense this could be the start of a public-private-partnerships-EEEK).

In the end, more group work and a secondary interview helped participants to become more comfortable in front of the camera.

Additionally, non-verbal actions including certain physical cues were shared to help PIOs take back control from an aggressive reporter and take control of the interview.

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Remember, the important point to remember is….

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Reporting live from FEMA Region-5, at the Medina County Emergency Coordination Center & Classroom…

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@rusnivek