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About rusnivek

Emergency Services

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Quarterly PIO training today for NEO Public Information Officers

Looking forward to seeing my fellow PIOs this afternoon for the quarterly NorthEast Ohio Public Information Officer (NEO-PIO) training at WKYC (NBC Affiliate in Cleveland, Ohio).

Glad to be able to put a face to a voice…and to be able to talk under non-stressful times is so nice.

For all PIOs/PAOs – Building relationships and networking are critical components of a successful communicator. Yeppers, networking is soooo….

Indeed it is Gretchen

@rusnivek

 

The August deets in 2 regions

August rushing in so fast that I almost forgot to give my details for the month.

First week, I’ll be teaching a packed ICS-300 class to local public safety professionals, county representatives, state officials, and Department of Defense / US Military assets. All in prep for an upcoming NSSE.

Second week, I will be facilitating the quarterly NorthEast Ohio Public Information Officers (NEO-PIO) Training at WKYC. Latter half of the week, I’ll be testing the Continuity of Operations (COOP) plan at the new Task Force’s Base of Operations (BOO). To paraphrase: COOPing at the BOO.

Third week, I will be attending a class on behalf of the State of Ohio based around Risk Analysis for Fusion Centers.

Fourth week, I will be teaching basic social media in Maryland and Delaware. Also likely to attend a few meetings in Washington DC at FEMA HQ too. Best behavior indeed!

The beginning of the fifth week, I will be working with Cleveland Police as we hit another law enforcement outreach campaign. Latter half of the week, I will be teaching the State of Ohio Emergency Management Agency’s G-290: Basic Public Information Officer course at Medina County EMA.

It’s already a busy 2 region month. Hope to see you out there!

@rusnivek

 

Final day of DHS/FEMA ICS-300!

Final day of ICS-300!


This morning, we will be talking a bit about allocation and resource management.


Despite the disaster or emergency, It is critical that we continue to be fiscally responsible to the communities we serve. Let me dispel the common misnomer – there is no such thing as an unlimited budget for disaster response/recovery. We must utilize our resources accordingly to best maximize our time. Much like everything else in life, all resources and personal must be accounted for and justified.

Shout out to BFD and their hospitality this week as we help our local partners, state agencies, and DoD assets in preparation for their upcoming NSSE.

Thanks BFD!

After three long days in class, it’s great to have so many smiling faces

Smiles and shakas from my ICS-300 class!

I’m just proud to have so much participation and networking in class.

Ribbit.

@rusnivek

Day-2 of ICS-300 at BFD!

Another great start to our ICS-300 course. I started our packed class out with Unified Command in the AM…


…followed with lots of discussion on SMART Objectives.


A few more in-class activities on SMART objectives help everyone see goals of disaster activities. 


Glad to be working with so many partners in public safety including the Department of Defense various military assets. Special thanks to all the pros at Bloomington Fire for the hospitality. 


Final day tomorrow!


B.F.D.

@rusnivek

1Q 2016 found that most people acquired news from…

Thinking back to the start of 2016, the way people get their info seems to be from various sources.

In this study from 1Q 2016, it appears that TV is the primary source where people get their information.

For 2017, I am willing to bet that as cellular data plans start to grow and more people utilize the “unlimited data plans” – I bet that online radio source local or satellite grows. (Shall I cite in-vehicle WiFi).

I also think that SnapChat will dissolve.

I also still think that Instagram will add more emotions for users to choose from on each Insta post.

Just my two cents…

@rusnivek